#electric mobility #Portugal #Lisbon #FAMEL #E-XF

FAMEL's Grand Return to EICMA 2025

The legendary Portuguese motorcycle brand, FAMEL, is set to make waves in the European market during its debut at EICMA 2025, taking place from November 6th to 9th. This event marks a pivotal moment for the brand as it unveils its renewed dedication to innovation, European design, and engineering while aiming for leadership in electric mobility.

A New Era for FAMEL

Founded in 1949, FAMEL has had a storied history in Portugal. During the mid-20th century, it became a household name, with its motorcycles deeply ingrained in the culture of the nation. However, its commitment to modernization and sustainability has brought the brand back to the forefront. At EICMA, FAMEL will showcase the E-XF, its first electric model that seamlessly combines classic café-racer aesthetics with modern electric engineering.

The E-XF is powered by a robust 5.5 kW motor, enabling riders to cover an impressive range of up to 120 kilometers on a single charge. With a starting price around €7,000, this model is positioned as an accessible entry for enthusiasts looking for European-built performance. Notably, the first 100 units of the E-XF are scheduled for delivery in early 2026, positioning FAMEL as a strong competitor in the burgeoning electric motorcycle market.

Bridging the Past with the Future

FAMEL wants to ensure that while it looks forward, it does not forget its roots. The brand’s identity is deeply woven with its history, and this philosophy is reflected in the E-XF. Joel Sousa, the CEO of FAMEL, emphasizes that their vision combines technology and emotion, aiming to resonate with both younger and older generations who appreciate the craftsmanship of classic motorcycles.

During the exhibition, FAMEL will also preview a new electric scooter concept designed for both B2C and B2B urban mobility, highlighting its strategic intent to tap into one of the fastest-growing segments of electric transportation. As cities evolve and demand for sustainable transport rises, FAMEL is positioning itself as a key player to meet these needs.

Commitment to Sustainability

FAMEL's innovation is further backed by the NOVUS Fund, managed by Magnify Capital Partners in collaboration with Banco Português de Fomento. This support has allowed FAMEL to craft a business model that integrates AI and green economy principles, aiming to foster growth in a responsible manner.

Conclusion

In conclusion, FAMEL's return to the European stage at EICMA 2025 not only signifies a revival of its storied brand but also a commitment to redefine urban mobility. FAMEL stands for emotion and engineering, seeking to build partnerships that appreciate the potential of electric mobility. As the company gears up for its European launch, it is not just about motorcycles; it’s about creating a community and a sustainable future for all riders.

For more information, visit FAMEL's website.