HONGQI Unveils 'Shared-Value Mobility Union' at Auto Shanghai 2025
On April 23, 2025, the international automotive stage was set ablaze as Auto Shanghai 2025 officially commenced, with HONGQI leading the charge through its unveiling of the 'Shared-Value Mobility Union' theme. At a globalization business press conference, the company emphasized its strategic commitment to expanding its footprint and fostering a collaborative ecosystem within the automotive industry.
Among the major highlights was the introduction of several new models, notably the luxury electric sedan EH5 and the opulent electric SUV EHS5. These vehicles symbolize a significant leap in HONGQI's overseas electric vehicle portfolio, encapsulating the brand's core values of safety, intelligence, sustainability, and superior design. The luxury electric sedan and SUV are not just about performance; they offer users an environmentally friendly alternative within the premium segment, catering to evolving consumer preferences.
Particularly striking was the GUOYA model, a flagship ultra-luxury vehicle from HONGQI's Golden Sunflower sub-brand. With design inspirations merging traditional Oriental aesthetics and cutting-edge technology, this model aims to redefine what luxury means in the automotive sector. Its appearance was met with excitement at globally recognized events like the Goodwood Festival of Speed and the Paris Motor Show, and its anticipated market introduction aims to embody the new narrative of 'World's New Luxury.' This distinction is crucial for HONGQI as it solidifies its branding within the competitive international premium mobility marketplace.
Following the press conference, HONGQI executives engaged in in-depth discussions with various representatives from regions such as Europe, the Middle East, Central Asia, Latin America, and Southeast Asia. This dialogue led to fruitful agreements focusing on market expansion strategies, localized services, and advancements in technological innovation—core facets of HONGQI's global strategic vision. Moreover, the company is ensuring that its expansion is accompanied by a positive user experience. Local dealers, experiencing HONGQI's offerings firsthand, expressed appreciation for the brand's intricate craftsmanship and diverse lineup, all while adjusting to the modern buying experience involving door-to-door pick-up services and live-streamed online purchasing models.
The overarching narrative of HONGQI's mission emphasizes collaborative growth, innovative problem-solving, and shared success through long-term commitments. HONGQI is navigating an evolving automotive landscape while focusing on the principles of the 'Shared-Value Mobility Union.' This vision not only highlights its dedication to enhancing international strategies for Chinese automotive brands, but also sets a new standard for mobility ecosystems. As HONGQI charts its course toward global prominence, it combines outstanding product offerings with collaborative efforts to propel itself into a promising horizon of possibilities. This bold initiative marks a new era for HONGQI as it embarks on an ambitious journey with the aim to connect with the world through sustainable and luxury-focused innovations. HONGQI, for the world, signifies more than just a brand; it represents a commitment to evolving the automotive narrative into one of unity and progress for all involved.
Among the major highlights was the introduction of several new models, notably the luxury electric sedan EH5 and the opulent electric SUV EHS5. These vehicles symbolize a significant leap in HONGQI's overseas electric vehicle portfolio, encapsulating the brand's core values of safety, intelligence, sustainability, and superior design. The luxury electric sedan and SUV are not just about performance; they offer users an environmentally friendly alternative within the premium segment, catering to evolving consumer preferences.
Particularly striking was the GUOYA model, a flagship ultra-luxury vehicle from HONGQI's Golden Sunflower sub-brand. With design inspirations merging traditional Oriental aesthetics and cutting-edge technology, this model aims to redefine what luxury means in the automotive sector. Its appearance was met with excitement at globally recognized events like the Goodwood Festival of Speed and the Paris Motor Show, and its anticipated market introduction aims to embody the new narrative of 'World's New Luxury.' This distinction is crucial for HONGQI as it solidifies its branding within the competitive international premium mobility marketplace.
Following the press conference, HONGQI executives engaged in in-depth discussions with various representatives from regions such as Europe, the Middle East, Central Asia, Latin America, and Southeast Asia. This dialogue led to fruitful agreements focusing on market expansion strategies, localized services, and advancements in technological innovation—core facets of HONGQI's global strategic vision. Moreover, the company is ensuring that its expansion is accompanied by a positive user experience. Local dealers, experiencing HONGQI's offerings firsthand, expressed appreciation for the brand's intricate craftsmanship and diverse lineup, all while adjusting to the modern buying experience involving door-to-door pick-up services and live-streamed online purchasing models.
The overarching narrative of HONGQI's mission emphasizes collaborative growth, innovative problem-solving, and shared success through long-term commitments. HONGQI is navigating an evolving automotive landscape while focusing on the principles of the 'Shared-Value Mobility Union.' This vision not only highlights its dedication to enhancing international strategies for Chinese automotive brands, but also sets a new standard for mobility ecosystems. As HONGQI charts its course toward global prominence, it combines outstanding product offerings with collaborative efforts to propel itself into a promising horizon of possibilities. This bold initiative marks a new era for HONGQI as it embarks on an ambitious journey with the aim to connect with the world through sustainable and luxury-focused innovations. HONGQI, for the world, signifies more than just a brand; it represents a commitment to evolving the automotive narrative into one of unity and progress for all involved.
Topics Auto & Transportation）
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