#Japan #BEAMS JAPAN #YAMATO Lab #Yadotsunagi #Tokyo, Hiroshima

Yadotsunagi Pop-Up Store at BEAMS JAPAN

From June 19 to July 3, 2025, and again from July 18 to July 27, 2025, BEAMS JAPAN will host a special pop-up store featuring 'Yadotsunagi', an innovative project by YAMATO Lab., a kimono expert since Taisho 6. This unique event will take place at two locations: BEAMS JAPAN Shinjuku, Tokyo, and BEAMS JAPAN Miyajima, Hiroshima.

The 'Yadotsunagi' concept is centered around the practice of upcycling kimono fabrics that have served their purpose. The project aims to breathe new life into these beloved yukata, transforming their inherent character and history into stylish, contemporary items. The event highlights the beauty of traditional yukata, particularly those crafted from the historic fabrics of 'Miyajima no Yado Iwaso', located near the iconic World Heritage Site, Itsukushima Shrine.

What is Yadotsunagi?

Yadotsunagi is a heartfelt endeavor that resonates with anyone who has ever worn a yukata. Historically worn at hot spring resorts and inns, these garments carry individual stories and charm. By embracing the aged textures and unique qualities of these beloved yukata, the project reimagines them as new, limited-edition products available to the modern consumer, bridging the gap between the past and present.

To celebrate this pop-up event, a limited-edition collaboration item, a specially designed furoshiki (wrapping cloth), will also be available for purchase. This exclusive item reflects the collaborative spirit between BEAMS JAPAN and YAMATO Lab. Priced at 11,000 yen, this furoshiki promises to be a cherished piece for collectors and enthusiasts alike.

Product Offerings

All prices listed are inclusive of tax:

• - Shirts: 35,200 yen
• - Pants: 44,000 yen
• - Jumpsuits: 66,000 yen
• - Kimono Dresses: Short and Long variants available for 55,000 yen each.

Each item is one-of-a-kind, reconstructed from yukata previously worn at 'Miyajima no Yado Iwaso' and other traditional inns and hot springs around Japan. The unique patterns and textures of these garments ensure that every piece is distinct, giving customers the opportunity to find their own special item.

Event Details

Tokyo Location: BEAMS JAPAN Shinjuku 3-32-6, 1F B1F - 5F, Tokyo
Dates: June 19, 2025, to July 3, 2025

Hiroshima Location: BEAMS JAPAN Miyajima, 374 Minamimachi, Hatsukaichi, Hiroshima
Dates: July 18, 2025, to July 27, 2025

About BEAMS JAPAN

Launched in 2016, BEAMS JAPAN is dedicated to showcasing Japan's cultural richness and innovative designs to a global audience. Through a range of collaborations with local governments and traditional craftsmen across Japan, they highlight unique products, cutting-edge fashion, and modern artistic expressions. Currently, BEAMS JAPAN operates nine stores across prominent cities including Shinjuku, Shibuya, Kyoto, and others, connecting people to the essence of Japanese craftsmanship and heritage.

Official Page: BEAMS JAPAN
Instagram: @beams_japan

About YAMATO Lab.

YAMATO Lab. is a creative initiative from YAMATO, established over a century ago in 1917. This project, led by designer Keisuke Kanda, aims to bridge traditional Japanese culture with modern perspectives. By embracing and celebrating the stories behind historical textiles, YAMATO Lab. endeavors to create new values and possibilities in the contemporary fashion landscape. They also host various events at their gallery shop in Kagurazaka, Tokyo.

YAMATO Lab. Page: YAMATO Lab.
Instagram: @yamato.lab