Morey's Seafood Society: A Fresh Approach to Lent and Seafood Cooking
As the season of Lent begins, Morey's Fine Fish & Seafood is rolling out an exciting initiative to welcome seafood lovers into the kitchen. With the launch of the
Morey's Seafood Society, the company is focusing on making seafood preparation approachable, enjoyable, and inspiring. Under the guidance of Chef
Jennifer Hill Booker, known for her culinary expertise and engaging teaching style, this initiative aims to encourage families to embrace seafood traditions while trying new and exciting flavors.
A Fresh Spin on Tradition
In many households, Lent is synonymous with seafood. While this tradition has deep roots, many home cooks often feel intimidated by the prospect of cooking fish. Morey's is dedicated to demystifying seafood cooking, making it fun and freeing. By offering ready-to-cook seafood options that are perfectly seasoned and portioned, Morey's is transforming the kitchen experience. Chef Booker emphasizes that the focus can shift from worrying about preparation to indulging in the joy of creating delightful meals.
Learning with Morey's Maestro
Chef Jennifer Hill Booker joins Morey’s as its
‘Maestro’ to support home cooks during Lent and beyond. With her guidance, consumers will learn how to navigate the seafood aisle with confidence. “As Morey’s seafood ‘Maestro’, I’m thrilled to take the intimidation out of buying and cooking fish,” Chef Booker shares. With fun, flavorful marinades and easy-to-make dishes, Morey’s aims to eliminate apprehension and foster enthusiasm for seafood cooking.
Building a Community
Lent is not just a time for reflection; it also serves as an opportunity to rejuvenate culinary routines. With this in mind, Morey’s is launching the
Seafood Society, a branded community designed to keep seafood enthusiasts engaged and connected. This online community will be active across various platforms, including
Instagram,
Facebook, and email updates.
Members of the Society will receive:
- - Early access to brand news and product launches
- - Exclusive offers and limited-time promotions
- - Insightful content and announcements tailored for seafood lovers
- - Opportunities to engage in community-driven activities and discussions
Bringing Seafood into Every Meal
The philosophy behind Morey’s Seafood Society is about transforming the way individuals view seafood in their cooking. Whether it’s a quick weeknight meal or planning for a festive family gathering, Morey’s products are crafted to fit seamlessly into various culinary contexts. With
pre-portioned fillets,
marinades designed by chefs, and no-fuss cooking instructions, Morey’s is equipping consumers to say yes to trying new flavors this Lent.
For those looking to expand their culinary horizons, Morey’s Seafood Society is an ideal place to find inspiration, learn new techniques, and celebrate the joys of seafood cooking. By giving consumers the tools to innovate in their kitchens, Morey’s is not just preserving a long-standing tradition; it's inviting a new generation to leave behind fears and explore the myriad flavors seafood can offer.
Join the Seafood Society Today
Interested individuals can stay updated, gain access to new recipes, and become part of the community by visiting
moreys.com. Following Morey’s on social media channels will also provide continuous inspiration and resources for seafood cooking, making this Lent a delicious exploration into the world of fish and flavors.
About Morey’s
Founded in 1937, Morey's has been a staple in high-quality seafood products, committed to sustainability and flavor. The company’s offerings include an array of premium fish fillets, delicious marinades, and more, all ideal for home cooking. Morey’s prides itself on rigorous sustainability standards and a dedication to providing consumers with trusted, delightful seafood options no matter where they are located.