ROSALÍA Embodies Confidence in Calvin Klein's New Euphoria Elixirs Campaign

Celebrate the New Chapter of Calvin Klein Fragrances

Calvin Klein Fragrances has made a bold statement by announcing global superstar ROSALÍA as the face of its new euphoria elixirs. This remarkable campaign is a fusion of music, artistry, and fragrance, marking a new era for the iconic euphoria line. Inspired by the essence of pleasure, confidence, and sensuality, the euphoria elixirs collection includes three unique parfum intense creations: Magnetic Elixir, Bold Elixir, and Solar Elixir.

The Spirit of ROSALÍA

As one of the most dynamic and influential artists in today’s music scene, ROSALÍA brings a distinctive flair to the campaign. Known for her genre-defying sound and striking visual aesthetic, she perfectly embodies the modern femininity of the euphoria elixirs. The collaboration highlights her ability to express freedom through her movements and performance, drawing audiences into a vibrant and captivating world.

In her own words, ROSALÍA stated, "The euphoria elixirs are full of energy, possibilities of expression, and versatility! Each of the three scents represents its own mood, but the vanilla notes which I love, run through all of them, giving a warm and familiar feeling on the skin.” This passion for her craft and her connection to the brand resonates deeply in every campaign visual, making it a sensory delight.

A Sensational Exploration of Vanilla

The euphoria elixirs collection is a bold projection into the future of fragrance, with each scent representing a different facet of the captivating vanilla. The assortment consists of three interpretations:

1. Solar Elixir - A fresh, radiant aroma that harmonizes vanilla with juicy mango, stirring feelings of vibrant joy and warmth, akin to the sun's gentle embrace.
2. Magnetic Elixir - An intimate and romantic blend that combines musky vanilla with the alluring essence of Dancing Lady Orchid and ambrette absolute, creating a deep sense of seduction.
3. Bold Elixir - This daring fragrance contrasts smoky oakwood with vanilla, providing a robust warmth that resonates confidence and boldness.

Crafted with a high concentration of fragrance (28% or more), the euphoria elixirs represent a rich and layered scent experience that celebrates the complexity and beauty of vanilla, illustrating its evolution from its green beginnings to its sun-kissed warmth.

Innovative Packaging Design

The packaging of euphoria elixirs is as expressive as the scents themselves. Each bottle retains the timeless silhouette of the original euphoria fragrance while being revitalized through vivid color choices. The magnetic pink, bold purple, and solar yellow hues serve as a reflection of youthful energy and individuality, ensuring that each elixir stands out on the shelf.

An Exciting Release

The anticipation for the euphoria elixirs is palpable, especially considering that they will soon be available to the public starting March 1, 2026. Prices are set at $129 for 100ml, $99 for 50ml, $79 for 30ml, and $36 for 10ml, making them accessible for various fragrance lovers. Retailers such as Macy's, Ulta, and Amazon will carry the collection, ensuring widespread availability.

Overall, the launch represents not just a new line of fragrances but a celebration of self-expression and the joy of embracing one's individuality. With ROSALÍA at the forefront, Calvin Klein invites consumers to explore their own euphoria through these luxurious elixirs.

To keep up with all the latest updates, followers are encouraged to check Calvin Klein's social media channels and stay tuned for more captivating content surrounding the euphoria elixirs campaign.