Beko Announces CEO Transition with a Focus on Strategic Sustainability

Beko's Leadership Transition: A New Era for Sustainability



Beko, a prominent player in the global appliance market, has announced the upcoming departure of CEO Hakan Bulgurlu, effective from the company's next General Assembly. This significant leadership change marks the end of an era where Bulgurlu led the company for 11 years during a transformative phase characterized by international expansion and a strong commitment to sustainability. His successor, Can Dinçer, currently serves as the General Manager of Arçelik Türkiye, and he is expected to steer Beko towards continued success.

Bulgurlu's tenure has been notable not only for the growth of Beko but also for the establishment of a robust foundation in sustainability practices. With 32 years dedicated to the Koç Group, he will remain on Beko's Board of Directors until June 2026 to ensure a smooth transition.

A Structured Succession Plan


The transition is part of a carefully structured succession plan aimed at securing the strategic direction of the company. Can Dinçer brings over three decades of international operational experience within Beko, having held various leadership roles across Turkey, Europe, America, and the Asia-Pacific region. His appointment is not merely a change in personnel but represents a strategic move to leverage his extensive experience in bolstering Beko's market position, especially in Turkey, while driving growth in diverse and competitive markets like South Asia.

Expanding Global Footprint


During Bulgurlu's leadership, Beko made significant strides in enhancing its global presence. The company expanded its competitive stance in Europe and several other countries through key acquisitions and strategic alliances, such as the integration of businesses like Singer in Bangladesh and Dawlance in Pakistan. Moreover, the collaboration with Whirlpool in the MENA region added to Beko's operational scale.

In this competitive landscape, the emphasis on sustainability emerged as a key element of Beko's long-term strategy. Under Bulgurlu's guidance, the firm aligned its climate objectives with international standards and improved operational efficiencies across its production footprint. He championed the belief that climate responsibility and business performance can, and should, reinforce one another.

Evolving Leadership for Future Challenges


Dinçer’s appointment signals a continuation of this sustainable approach, supplemented by his commitment to customer-focused strategies. His history of achieving consistent commercial growth and reinforcing execution discipline positions him well to tackle the evolving challenges of the consumer appliance market.

Beko's strategic priorities are clear: a commitment to continuity amid leadership change and a dedication to sustainable practices. As the company embarks on this new chapter under Dinçer’s leadership, it aims not only to maintain its competitive edge but also to further its goals of responsible and sustainable business practices.

In conclusion, the transition at the helm of Beko represents both a moment of reflection on past achievements under Hakan Bulgurlu's leadership and a forward-looking determination to heighten the company's commitment to sustainability in a rapidly changing global marketplace. This strategic shift is anticipated to enhance Beko's capability to adapt to future challenges while sustaining its growth trajectory.

Hakan Bulgurlu
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Topics Consumer Products & Retail)

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