#USA #New York #MacKenzie-Childs #Wet Brush #Goody

Goody® and Wet Brush® Team Up with Mackenzie-Childs® to Launch Limited-Edition Hair Accessories

In an exciting collaboration that merges style and functionality, Goody and Wet Brush are set to release a unique limited-edition collection in partnership with the artisan-driven brand Mackenzie-Childs. This new lineup of hair accessories will debut on March 1, 2026, at Target stores and online, featuring an array of hair brushes and accessories enriched with Mackenzie-Childs' renowned aesthetic.

Aesthetics Meets Functionality

Mackenzie-Childs is synonymous with its iconic patterns and vibrant color palettes, which are now being integrated into Goody and Wet Brush’s best-selling hair tools. The collection aims to transform routine hair care into a delightful experience, blending artistic design with practical utility. For Amanda Moskowicz, Executive Vice President of Shared Services for Goody and Wet Brush, the collaboration feels like a touch of magic. She stated, “Together we’ve created something remarkable that celebrates patterns, personality, and fun. This collaboration provides a joyful twist to everyday hair moments.”

What's Inside the Collection?

The limited-edition collection includes a variety of hair care essentials, prominently featuring the Original Detangler, the top-selling brush in the U.S. Other items include classic Goody hair accessories like claw clips, scrunchies, and hair ties, along with innovative new products like compact mirrors, elastic holders, and bobby-pin cases. Each item showcases Mackenzie-Childs' signature color styles and patterns such as Courtly Check, Rosy Check, Butterfly Toile, and Wildflowers.

Rebecca Proctor, Chief Brand Officer and Creative Director at Mackenzie-Childs, expressed enthusiasm for this expansion into hair accessories, noting, “It’s a wonderful way to bring our designs into everyday hair styling, allowing consumers to enjoy playful, joyful moments in their daily lives.”

Accessible Luxury for All

With pricing ranging from $9.99 to $18.99, the collection is designed to provide affordable luxury to consumers, enabling everyone to experience Mackenzie-Childs' unique style through thoughtfully crafted hair essentials. The availability is for a limited time and while supplies last, making it a must-have for style enthusiasts.

Where to Find the Collection

The Goody® x Wet Brush® x Mackenzie-Childs® collection can only be found at Target.com, select Target stores, mackenzie-childs.com, and wetbrush.com. For those eager to keep up with this collaboration, updates and more information will be shared on social media channels: @goodyhair, @thewetbrush, @mackenziechilds, and @targetstyle.

Summary

As Goody and Wet Brush continue to set benchmarks in the hair care industry, their collaboration with Mackenzie-Childs embodies innovation and artistic flair. This collection not only showcases beautiful design but also emphasizes the importance of personal expression through hair care. It’s more than just a product launch; it’s an invitation to add a touch of elegance and creativity to your daily routine.

For more than a century, Goody has been dedicated to helping people express their personal style without compromising their hair’s health. Wet Brush has been revolutionizing hair care products that reduce breakage and enhance hair health for over 20 years. Mackenzie-Childs enriches this equation with their legacy of unique, artisan-crafted home décor. This collaboration promises to deliver a fresh, unforgettable experience for hair care enthusiasts everywhere.