GAC Expands Its Presence in North Africa with New Center in Benghazi
On July 8, 2025, the GAC dealership in Libya celebrated the grand opening of its new showroom in the city of Benghazi, a pivotal moment that signifies GAC's ongoing expansion strategy across North Africa. The event attracted VIP attendees, including executives from GAC’s official agent, ALFA MOTORS, representatives from the acclaimed Libyan football club Al Ahly Ly SC, and notable figures from the international car rental entity SIXT, as well as influencers from both sports and media sectors. This gathering highlighted the brand's commitment to establishing a deeper connection with the local market.
A highlight of the ceremony was the announcement of two impactful partnerships. GAC formalized a strategic cooperation agreement with Al Ahly Ly SC, aiming to foster collaboration on brand promotion through sports initiatives. Furthermore, GAC renewed its collaboration with SIXT, enhancing its foothold within Libya's premium mobility landscape. These moves demonstrate GAC’s multifaceted approach to solidifying its presence in the country by merging sports marketing with top-tier mobility services.
This grand opening aligns with GAC's overarching global strategy, "One GAC 2.0," which emphasizes expansive growth in Africa. The new showroom not only serves as a sales hub but also acts as a vital component for localized operations and the establishment of a sustainable ecosystem tailored to African consumers. By aligning sports marketing with local service networks and collaborative partnerships, GAC aims to create a robust and adaptable operational framework, ultimately making the brand more accessible to users.
As GAC looks toward the future, the company is poised to utilize its innovative products and technology, as well as its extensive industry knowledge, to deliver an exceptional mobility experience to customers throughout Africa. This strategy is part of a larger vision to harmonize development between China and African nations, strengthening ties and fostering mutual benefits. Through these efforts, GAC aims not only to enhance its market presence but also to inject a unique 'GAC power' into the sustainable progression of cooperative ventures in the region. The firm intends to leverage its strengths to provide standout service while contributing to the overarching development goals between China and Africa. As this chapter unfolds, GAC's strategic initiatives will continue to innovate and reshape the automotive landscape in North Africa, marking the beginning of an exciting new era.
A highlight of the ceremony was the announcement of two impactful partnerships. GAC formalized a strategic cooperation agreement with Al Ahly Ly SC, aiming to foster collaboration on brand promotion through sports initiatives. Furthermore, GAC renewed its collaboration with SIXT, enhancing its foothold within Libya's premium mobility landscape. These moves demonstrate GAC’s multifaceted approach to solidifying its presence in the country by merging sports marketing with top-tier mobility services.
This grand opening aligns with GAC's overarching global strategy, "One GAC 2.0," which emphasizes expansive growth in Africa. The new showroom not only serves as a sales hub but also acts as a vital component for localized operations and the establishment of a sustainable ecosystem tailored to African consumers. By aligning sports marketing with local service networks and collaborative partnerships, GAC aims to create a robust and adaptable operational framework, ultimately making the brand more accessible to users.
As GAC looks toward the future, the company is poised to utilize its innovative products and technology, as well as its extensive industry knowledge, to deliver an exceptional mobility experience to customers throughout Africa. This strategy is part of a larger vision to harmonize development between China and African nations, strengthening ties and fostering mutual benefits. Through these efforts, GAC aims not only to enhance its market presence but also to inject a unique 'GAC power' into the sustainable progression of cooperative ventures in the region. The firm intends to leverage its strengths to provide standout service while contributing to the overarching development goals between China and Africa. As this chapter unfolds, GAC's strategic initiatives will continue to innovate and reshape the automotive landscape in North Africa, marking the beginning of an exciting new era.
Topics Auto & Transportation）
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