#China #Chery #Wuhu #vehicle safety #TIGGO7

CHERY's Commitment to Family Safety

On October 22, 2026, CHERY hosted the CHERY Brand Safety Challenge at the Longshan Crash Laboratory in Wuhu, with an emphasis on family safety under the slogan "Guardian. For Family." The event attracted media representatives, automotive industry influencers, and families alike, all eager to witness a full-scale crash test.

The highlight of the event was the TIGGO7, which successfully underwent a crash test with a truck at 50 km/h, showcasing the resilience and protective capabilities of its body structure and restraint systems. This crash test not only served as a demonstration of safety features but also illustrated CHERY's commitment to developing vehicles that prioritize user safety.

Importance of Vehicle Safety Standards

In his opening remarks, Liang Yugen, a leader in CHERY's automotive division, stressed the necessity of safety in vehicle manufacturing, stating that it is essential for entering international markets rather than being treated as an optional feature. He shared that the TIGGO7 series has received a five-star rating from various safety assessments, including China’s C-NCAP, Euro NCAP, Australia's ANCAP, and ASEAN NCAP. These accolades are testament to CHERY's strategy of "In Somewhere, For Somewhere, Be Somewhere", reflecting its global commitment.

Before transitioning to the crash test, the event featured a captivating family performance and a film that highlighted outdoor adventures, further drawing connections between vehicle safety and everyday family experiences. This setup created an engaging atmosphere, preparing attendees for the upcoming demonstration.

Live Demonstration of Vehicle Strength

As the moment approached, the TIGGO7 was prepared for the crash test, which was broadcast live on an LED screen. Following a countdown, the crash test took place. Li Jun, a safety expert, entered the testing area to discuss the results with the audience. During the collision, the eCall system was automatically activated to request emergency assistance. Remarkably, the A-pillars, B-pillars, and doors remained intact with no significant deformation observed in the passenger compartment. Furthermore, the seatbelt pretensioners and airbags were carefully synchronized to ensure the protection of the crash test dummies.

Personal Accounts of Safety Experiences

Throughout the event, CHERY vehicle owners from around the world shared their real-life experiences, recounting how the robust body structures of their cars helped them survive accidents or avoid dangers thanks to active safety features. Their testimonials underscored the significance of a vehicle's safety measures, aligning with the closing statement that “Thanks to CHERY, these families made it home safely even on their worst days. This was not luck, but the result of technical excellence. This is Guardian. For Family.”

At the Chery International User Summit 2026, CHERY continued to place vehicle safety at the forefront while also unveiling intelligent technologies at the AiMOGA Robotics Global Launch, which aims to enhance family life. As they move forward with the guiding principle of "For Family", CHERY is committed to maintaining rigorous testing standards and incorporating advanced safety technologies to protect families on every journey.

In conclusion, CHERY's recent initiatives and successful crash test results affirm its unwavering dedication to family safety, ensuring that every vehicle produced reflects a commitment to safeguard users in various scenarios, ultimately enhancing the trust families place in their vehicles.