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The Commitment to Family Safety: CHERY's TIGGO7 Crash Tests

In a significant event showcasing safety standards, CHERY organized the CHERY Brand Safety Challenge on October 22, 2026, at the Longshan Crash Laboratory in Wuhu, China. The theme, "Safety for the Whole Family," resonates with the brand's commitment to delivering vehicles that prioritize family protection. The event brought together global media, industry experts, and families to witness a live crash test of the TIGGO7, reinforcing the vital role of safety in automotive design.

A Test of Resilience

The spotlight was on the TIGGO7, which bravely faced a frontal collision at a speed of 50 km/h with a truck. The results were a testament to the robust construction and advanced safety features of the vehicle. Liang Yugen, an executive from CHERY, emphasized that vehicle safety is a fundamental requirement for entering global markets, rather than an optional feature. The TIGGO7 has garnered impressive safety ratings, achieving the coveted five-star rating from various automotive safety assessment programs including C-NCAP, Euro NCAP, ANCAP in Australia, and ASEAN NCAP.

Focus on Real-World Applications

The event was more than just a technical demonstration; it created an immersive experience for families. Attendees participated in activities promoting safety and well-being, bridging the gap between technology and everyday life. Once the crash test commenced, it was live-streamed on a large LED screen for all participants to observe. Safety expert Li Jun addressed the audience post-test, detailing how the TIGGO7's eCall system activated automatically upon impact, prompting emergency assistance. Noteworthy was the vehicle's structural integrity—the A and B pillars and doors remained intact without significant cabin intrusion, while the coordinated deployment of seatbelt pretensioners and airbags effectively safeguarded the crash test dummies.

Real Stories from Real Families

During a session known as the Guardian Club, actual CHERY owners shared heartfelt accounts of how their vehicles' safety features aided them during real-life accidents. These testimonials provided tangible evidence of the reliability of CHERY vehicles and showcased how the brand's commitment to safety translates into peace of mind for families. The closing remarks encapsulated the essence of the event: "Thanks to CHERY, these families returned home safe even on their worst days. It wasn’t luck; it was capability. This is safety for the whole family."

Looking Ahead

Amidst the discussions on safety, the CHERY International User Summit 2026 highlighted the future of vehicle safety technology. The global launch of AiMOGA Robotics explored advanced technologies aimed at enhancing family life. Guided by its motto,