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CHERY's Commitment to Family Safety Revealed in TIGGO7 Crash Test

On October 22, 2026, CHERY Automobile Co., Ltd. hosted the CHERY Brand Safety Challenge at the Longshan Crash Laboratory in Wuhu, China. Under the theme "Guardian. For Family," the event aimed to underscore the brand's devotion to family safety.

Attending the live crash test were media representatives, automotive experts, influencers, and families, all gathered to witness the crash test of the TIGGO7 model, which successfully endured a collision with a heavy truck at a speed of 50 km/h. This test serves as a testament to the robust protective features of the vehicle's design and its passive safety systems.

Emphasizing Safety as a Core Value

Liang Yugen, a senior executive in CHERY’s automotive division, opened the event by stating that safety is not an optional feature but a fundamental requirement in vehicle development. He proudly noted that the TIGGO7 series has received top five-star safety ratings from various international safety assessments, including the Chinese C-NCAP, Euro NCAP, Australia’s ANCAP, and ASEANK NCAP for Southeast Asia. These accomplishments reflect CHERY's philosophy of being an integral part of the automotive community, committed to addressing the concerns of users around the globe.

An atmospheric presentation featured a family enjoying a weekend outing, setting the stage for the live crash test demonstration. After a countdown, the TIGGO7 was subjected to a crash test broadcast on a large LED screen, highlighting both the engaging nature and the importance of safety. Safety expert Li Jun later provided insights into the test results. He explained how the vehicle’s emergency call system was automatically triggered during the collision, ensuring emergency services were contacted. The structural integrity of the vehicle was preserved, with no significant deformation causing intrusion into the passenger area. Furthermore, the pre-tensioners of the seatbelts and airbags deployed effectively, ensuring the safety of the crash test dummies used in the simulation.

Real Stories, Real Safety

During the event, the Guardian Club—an informal gathering for CHERY vehicle owners—allowed attendees from various countries to share their firsthand experiences. Many recounted how the durable construction of their CHERY vehicles had enabled them to survive serious car accidents, while robust active safety systems helped them avoid potential dangers. In a heartfelt closing remark, it was noted, "Thanks to CHERY, these families managed to return home safely even after the scariest days of their lives. This is not mere luck; it is a reflection of our vehicles' capabilities. This embodies the essence of our principle of being a guardian for family safety."

The 2026 Chery International User Summit further positioned safety as a priority for the brand, emphasizing its commitment to automobile safety. Additionally, the AiMOGA Robotics Global Launch showcased advanced intelligent technologies designed to enhance family safety in vehicles. Guided by the principle of "For Family," CHERY aims to uphold rigorous testing standards and integrate cutting-edge safety technologies into their vehicles, ensuring that families are protected on every journey.

Through this event, CHERY has reaffirmed its commitment to maintaining high safety standards while delivering reliable vehicles for families worldwide, fostering a sense of security for every journey taken together. It is clear that CHERY is not just about making cars; it is about making a safe and family-oriented driving experience the priority.