Geely Expands its Global Footprint: Launch in Australia and New Zealand

Geely's Major Expansion in Australia and New Zealand

Geely Auto has officially launched its presence in Australia and New Zealand with the introduction of its brand and the next-generation SUV, the Geely EX5. This launch not only symbolizes a significant milestone in Geely's plan but also completes its roadmap across five continents, marking a strategic advancement in its globalization efforts.

The unveiling of the Geely EX5 took place in one of Sydney's iconic locations, Luna Park, signaling a strong start for the brand in the Australasian region. According to Jerry Gan, the CEO of Geely Auto Group, this development is part of a broader strategy referred to as the Geely 2030 Vision. This plan aims to enhance the company's market presence significantly by establishing over 300 new sales and service outlets globally by the end of the year.

With more than 17 million customers globally, Geely is ensuring that it remains dedicated to providing a smart mobility experience that exceeds consumer expectations. The introduction of the Geely EX5 has already captured the attention of consumers in various markets, including Indonesia, where it received over 1,000 orders just a week after its launch. Furthermore, markets like the Philippines and Costa Rica are also showing considerable interest in this innovative SUV.

The Geely EX5 is designed on Geely's GEA Global Intelligent Electric Architecture, showcasing the company's commitment to sustainable mobility. Featuring advanced NEV (New Energy Vehicle) technologies, this SUV includes the Geely Short Blade Battery and a streamlined CTB Structure, along with an 11-in-1 Intelligent Electric Drive system. This architecture represents the backbone of Geely's push to produce high-quality, electric vehicles that meet global standards.

Geely's international roadmap is ambitious; by the end of 2025, the EX5 is set to enter more than 20 markets. The company's strategy includes launching a total of eight NEV models based on the GEA architecture over the next three years, catering to various market segments. This commitment not only consolidates its competitive advantages but also reflects Geely's dedication to sustainable development and expansion in the global automotive industry.

The successful showcasing of the Geely EX5 at the Electric Vehicles Expo at Automechanika in Germany has garnered international recognition, with its first deliveries planned to commence in Thailand in March 2025. This highlights Geely's robust approach to tapping into new customer bases and establishing its brand in regions eager for innovative automotive solutions.

As Geely continues its journey of expansion into key markets such as the UK, Brazil, and South Africa, the brand is poised to make a significant impact on the global automotive landscape, reinforcing its commitment to innovation and sustainability. With this latest launch, Geely is undoubtedly setting the stage for a new era in the automotive industry, one that promises to engage a diverse array of consumers across different continents.