#United States #Crested Butte #Montanya Rum #B Corp Certified #Colorado Beverage

Montanya Rum Expands Its Expertise with New Advisory Board

Montanya Rum, the notable women-owned beverage company based in Colorado, has taken a significant step in its growth by rounding out an impressive advisory board. This strategic move is designed to elevate the company's vision and reach in the beverage industry. The board includes heavyweights from across the global beverage landscape, all of whom bring a wealth of experience and insights that promise to propel Montanya Rum to new heights.

Who's Behind the Advisory Board?

Montanya Rum's newly formed advisory committee is not just another addition; it comprises some of the beverage industry's most recognized experts. The roster includes:

• - Jeff Sarfino: CEO of Lanterna Distributors, Inc.
• - Jimmy Bruton: A veteran in the alcoholic beverage sector with a remarkable track record, notably as CMO for Via Carota Craft Cocktails.
• - Michelle Ivey: A brand builder extraordinaire, having played an instrumental role in scaling Illegal Mezcal to new frontiers, ultimately leading to its acquisition by Bacardi. Currently, she serves as the CEO of Lake Hour Cocktails.
• - Sivan Cotel: A strategic executive with over two decades of experience, focusing on launching new startups and managing diverse boards aiming to enhance client service excellence.
• - Taylor Foxman: Founder and CEO of The Industry Collective, bringing in expertise in strategic growth and branding.
• - William Kehler: An industry veteran with robust experience in product launches across various beverage categories, particularly whiskey and flavored drinks.

Together, these professionals possess over fifty years of cumulative industry experience and cover a range of critical areas including finance, marketing, communications, and operations.

Comments from Leadership

Megan Campbell, the CEO and Head Distiller at Montanya Rum, expressed her enthusiasm for the newly formed board, stating:

“Montanya has always been built around bold thinking, a sense of adventure, and the belief that world-class rum can come from the mountains of Colorado.”

She emphasized that as Montanya embarks on this exciting new chapter, the advisory board's diverse expertise will not only challenge the company’s traditional business approaches but also amplify its networks and operational growth.

Montanya Rum: A Unique Craft

Established in 2008 in the picturesque setting of Crested Butte, Colorado, Montanya Rum stands out as a women-owned and certified B-Corp engaged in crafting award-winning American rums. The production process harnesses pristine Rocky Mountain snowmelt along with Louisiana-grown sugarcane, distinguishing Montanya’s offerings as both unique and environmentally conscious.

At an altitude of 8,888 feet, Montanya's unique environment plays a crucial role in its production, slowing the fermentation process and enhancing barrel maturation. The result is a collection of rums that balance complexity and flavor, ideal for both classic cocktails and sipping neat.

Portfolio Overview

Montanya's portfolio includes a diverse range of rums such as:

• - Platino: A clean and versatile rum.
• - Oro: Aged for two years, this expression presents richer notes of caramel and vanilla.
• - Exclusiva: A three-year aged rum with a complex profile and a distinct finish from wine barrel aging.
• - Valentia: Known for its double maturation and spicy finish.
• - Pineapple Habanero Rum: A bold addition highlighting tropical flavors and a hint of heat.

With a strong commitment to sustainability and craftsmanship, Montanya Rum continues to carve its niche within the rum market, embodying a spirit of adventure and dedication to quality.

As its advisory board gears up to support Montanya in navigating future challenges and exploring new opportunities, one thing is certain: this is a company poised for remarkable growth and innovation in the beverage industry.

Visiting Montanya Rum: Interested in tasting these exceptional rums? Montanya Rum's distillery is located in Crested Butte, CO, and is open to visitors daily, offering unique experiences that resonate with the brand's adventurous spirit.

For more information, explore their online presence at Montanya Rum.

Stay connected on social media @montanyarum, and don't miss out on the exciting developments at this remarkable Colorado distillery.