Subway's Innovative Decision to Celebrate Sandwich Day Early with the Return of Fritos Chicken Enchilada Sub
In an exciting twist, Subway has announced an early celebration of National Sandwich Day, moving the special day to October 27, just a week before the much-anticipated midterm elections. This decision is aimed at giving sandwiches the spotlight they deserve, highlighting fan-favorite items, including the much-loved Fritos® Chicken Enchilada Sub and the return of the Caramel Apple Cookie.
The Fritos Chicken Enchilada Sub, which has been off the menu since 2014, features a combination of juicy rotisserie-style chicken marinated in delicious enchilada sauce, topped with crispy Fritos® corn chips, and a smoky Baja Chipotle sauce. It’s complemented by Monterey Cheddar cheese, shredded lettuce, sliced tomatoes, and red onions, creating a unique flavor experience that fans have longed for.
Additionally, Subway is reviving the Caramel Apple Cookie, a fall favorite that combines apple pieces, caramel chips, and a delightful salted caramel crunch, all detailed with a luscious caramel icing drizzle. Chef Paul Fabre, Senior Vice President of Culinary Innovation at Subway, expressed, "The enchilada sauce brings depth, the chipotle adds a little heat and the Fritos deliver that signature crunch. The apple and salted caramel offer a sweet finish that tastes like fall."
To further enhance the celebration, Subway is offering a Free Footlong sandwich with the purchase of another Footlong for all Sub Club members. This promotion begins on October 27 and runs through November 8, exclusively available for app and online orders. Jeff Klein, Chief Marketing Officer at Subway, stated, "We weren't going to let National Sandwich Day become an afterthought, especially with the Fritos Chicken Enchilada Sub making a comeback that our fans and franchisees have been asking for. So, we're giving sandwiches their own day in the spotlight, one week early."
The new promotions align with Subway's initiative called Feed Your SUBconscious™, which was launched in September. This campaign features actor and comedian Will Arnett as the inner voice encouraging customers towards enjoying a freshly prepared meal at Subway. The Footlong BOGO (buy one, get one free) offer will be automatically added to the wallets of both new and existing Sub Club members in the Subway app, encouraging customers to indulge in their favorite sandwiches.
With National Sandwich Day on November 3 still in the picture, fans can expect to continue enjoying these returning favorites along with the special offers. The early celebration is not only a strategic marketing move but also a way to engage with customers and reinforce Subway's commitment to providing delicious and memorable dining experiences.
Subway continues to focus on serving freshly made, customizable meals to millions every day, using crisp veggies, freshly baked bread, and quality ingredients to keep guests energized. This latest initiative showcases Subway's ability to adapt its offerings based on customer preferences while maintaining a playful and fresh marketing approach.
As Subway gears up for the busy holiday season, fans of the brand are encouraged to take advantage of this exciting lineup, mark their calendars for October 27, and indulge in the nostalgia of the Fritos Chicken Enchilada Sub and Caramel Apple Cookie – a perfect way to celebrate the joy of sandwiches this fall. With such appealing choices, Subway is poised to attract both loyal customers and new patrons who are looking for quality and taste in their meals.
The Fritos Chicken Enchilada Sub, which has been off the menu since 2014, features a combination of juicy rotisserie-style chicken marinated in delicious enchilada sauce, topped with crispy Fritos® corn chips, and a smoky Baja Chipotle sauce. It’s complemented by Monterey Cheddar cheese, shredded lettuce, sliced tomatoes, and red onions, creating a unique flavor experience that fans have longed for.
Additionally, Subway is reviving the Caramel Apple Cookie, a fall favorite that combines apple pieces, caramel chips, and a delightful salted caramel crunch, all detailed with a luscious caramel icing drizzle. Chef Paul Fabre, Senior Vice President of Culinary Innovation at Subway, expressed, "The enchilada sauce brings depth, the chipotle adds a little heat and the Fritos deliver that signature crunch. The apple and salted caramel offer a sweet finish that tastes like fall."
To further enhance the celebration, Subway is offering a Free Footlong sandwich with the purchase of another Footlong for all Sub Club members. This promotion begins on October 27 and runs through November 8, exclusively available for app and online orders. Jeff Klein, Chief Marketing Officer at Subway, stated, "We weren't going to let National Sandwich Day become an afterthought, especially with the Fritos Chicken Enchilada Sub making a comeback that our fans and franchisees have been asking for. So, we're giving sandwiches their own day in the spotlight, one week early."
The new promotions align with Subway's initiative called Feed Your SUBconscious™, which was launched in September. This campaign features actor and comedian Will Arnett as the inner voice encouraging customers towards enjoying a freshly prepared meal at Subway. The Footlong BOGO (buy one, get one free) offer will be automatically added to the wallets of both new and existing Sub Club members in the Subway app, encouraging customers to indulge in their favorite sandwiches.
With National Sandwich Day on November 3 still in the picture, fans can expect to continue enjoying these returning favorites along with the special offers. The early celebration is not only a strategic marketing move but also a way to engage with customers and reinforce Subway's commitment to providing delicious and memorable dining experiences.
Subway continues to focus on serving freshly made, customizable meals to millions every day, using crisp veggies, freshly baked bread, and quality ingredients to keep guests energized. This latest initiative showcases Subway's ability to adapt its offerings based on customer preferences while maintaining a playful and fresh marketing approach.
As Subway gears up for the busy holiday season, fans of the brand are encouraged to take advantage of this exciting lineup, mark their calendars for October 27, and indulge in the nostalgia of the Fritos Chicken Enchilada Sub and Caramel Apple Cookie – a perfect way to celebrate the joy of sandwiches this fall. With such appealing choices, Subway is poised to attract both loyal customers and new patrons who are looking for quality and taste in their meals.
Topics Consumer Products & Retail）
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