#BtoB Advertising #Simcle #Digital Marketing Japan

The Transformation of Simcle into Digital Marketing Japan

In a significant rebranding move, Simcle has officially changed its name to Digital Marketing Japan (DMJ) as of June 2026. The company, based in Shibuya, Tokyo, is headed by CEO Kazuma Okamoto. This name change marks a strategic shift in their mission to evolve from being a mere advertising operation firm to a leading B2B growth company that emphasizes achieving successful contract negotiations.

The new identity comes with a renewed corporate website, an updated recruitment site, and a complete overhaul of their Mission, Vision, and Values, signifying what they refer to as their second founding phase.

The Reason Behind the Name Change

Simcle, originally a blend of 'Simple' and 'Cycle,' was conceptualized around the idea of creating sales opportunities efficiently. Over time, the company recognized that its value proposition needed to evolve from just operational advertising to a more comprehensive approach that includes lead nurturing, inside sales, and converting leads into business discussions. This transition is encapsulated in the new company name, which reflects their commitment to securing high-conversion business meetings.

The challenges faced within the B2B advertising market—which include generating leads that do not convert into actual sales, unclear visibility on the effectiveness of advertising costs, and the disconnect between marketing and sales—underscored the necessity for this repositioning. DMJ aims to address these structural issues head-on to unlock significant business opportunities.

Aiming for B2B Market Dominance

This name change is seen as a pivotal point in the company’s business evolution. The term