Planet Fitness Marks a Decade as Presenting Sponsor of Times Square New Year's Eve Celebration
As we usher in the new year, excitement builds in New York City, particularly in the iconic Times Square, where thousands gather to celebrate the arrival of 2025. This year marks a special milestone, as Planet Fitness proudly returns as the presenting sponsor of the Times Square New Year's Eve celebration for the tenth consecutive year. Known for its welcoming and non-intimidating fitness culture, Planet Fitness aims to encourage attendees to embrace their health and fitness goals as part of their New Year’s resolutions.
Joining forces with the Times Square Alliance and Countdown Entertainment, Planet Fitness is set to transform Times Square into a sea of purple and yellow, the brand's signature colors. Revelers can expect to don unique New Year's Eve party hats, designed to commemorate a decade-long partnership. The hats, adorned with sparkling metallic purple fringes and silver sequins, will add a festive touch to the celebrations.
The partnership also extends to the renowned television event, 'Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2025' on ABC, which kicks off at 8/7c on December 31. Planet Fitness will not only be featured during the live broadcast but also on the Times Square livestream, ensuring that their vibrant energy reaches viewers at home.
Jamie Medeiros, Chief Brand Officer of Planet Fitness, expressed her enthusiasm for the occasion, stating, "We’re thrilled to welcome the new year in Times Square again this year, marking our milestone tenth year as the presenting sponsor. Our New Year’s Eve sponsorship puts fitness top of mind in the new year and reminds everyone to put their health and fitness goals first in 2025." Her words embody the essence of Planet Fitness, which prides itself on being inclusive and supportive of all fitness journeys.
To further engage the public, Planet Fitness has launched a 'Confetti Wishes' campaign, inviting individuals to submit their personal New Year wishes online or at the Wishing Wall in Times Square. Each heartfelt wish submitted before December 29 will be printed on confetti that will rain down on attendees at the stroke of midnight, creating a magical moment for everyone present.
Tom Harris, President of the Times Square Alliance, remarked on the significance of Planet Fitness’s involvement in the celebrations, emphasizing that the event would not be the same without their participation and iconic hats. As the countdown to midnight approaches, the atmosphere in Times Square will be electric, with anticipation buzzing among participants.
Beyond the festivities, Planet Fitness continues to promote a high-value fitness experience across its extensive network of over 2,600 locations. With a mission to enhance lives by promoting health through fitness, Planet Fitness operates in a way that fosters a supportive environment. The free Planet Fitness App, accessible to both members and non-members, offers hundreds of on-demand workouts ranging from yoga to strength training, making fitness accessible for everyone.
As Planet Fitness embarks on its tenth year as the Times Square New Year’s Eve sponsor, they remind everyone that no matter where you start, you can kick off 2025 on a strong note. Whether you’re a seasoned athlete or just starting your fitness journey, there’s a place for you at Planet Fitness. To locate the nearest club, visit PlanetFitness.com/Local-Clubs. Together, let’s make 2025 a year of health, happiness, and new beginnings.
About Planet Fitness: Founded in 1992 in Dover, NH, Planet Fitness has grown to be one of the world's largest fitness club operators, boasting around 19.6 million members. With an ethos centered around a judgment-free zone, they prioritize creating a welcoming and accessible environment for everyone. As part of their community involvement, they encourage members and the public to take charge of their health in a motivating and enjoyable setting. For more information, visit their official website.
Joining forces with the Times Square Alliance and Countdown Entertainment, Planet Fitness is set to transform Times Square into a sea of purple and yellow, the brand's signature colors. Revelers can expect to don unique New Year's Eve party hats, designed to commemorate a decade-long partnership. The hats, adorned with sparkling metallic purple fringes and silver sequins, will add a festive touch to the celebrations.
The partnership also extends to the renowned television event, 'Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2025' on ABC, which kicks off at 8/7c on December 31. Planet Fitness will not only be featured during the live broadcast but also on the Times Square livestream, ensuring that their vibrant energy reaches viewers at home.
Jamie Medeiros, Chief Brand Officer of Planet Fitness, expressed her enthusiasm for the occasion, stating, "We’re thrilled to welcome the new year in Times Square again this year, marking our milestone tenth year as the presenting sponsor. Our New Year’s Eve sponsorship puts fitness top of mind in the new year and reminds everyone to put their health and fitness goals first in 2025." Her words embody the essence of Planet Fitness, which prides itself on being inclusive and supportive of all fitness journeys.
To further engage the public, Planet Fitness has launched a 'Confetti Wishes' campaign, inviting individuals to submit their personal New Year wishes online or at the Wishing Wall in Times Square. Each heartfelt wish submitted before December 29 will be printed on confetti that will rain down on attendees at the stroke of midnight, creating a magical moment for everyone present.
Tom Harris, President of the Times Square Alliance, remarked on the significance of Planet Fitness’s involvement in the celebrations, emphasizing that the event would not be the same without their participation and iconic hats. As the countdown to midnight approaches, the atmosphere in Times Square will be electric, with anticipation buzzing among participants.
Beyond the festivities, Planet Fitness continues to promote a high-value fitness experience across its extensive network of over 2,600 locations. With a mission to enhance lives by promoting health through fitness, Planet Fitness operates in a way that fosters a supportive environment. The free Planet Fitness App, accessible to both members and non-members, offers hundreds of on-demand workouts ranging from yoga to strength training, making fitness accessible for everyone.
As Planet Fitness embarks on its tenth year as the Times Square New Year’s Eve sponsor, they remind everyone that no matter where you start, you can kick off 2025 on a strong note. Whether you’re a seasoned athlete or just starting your fitness journey, there’s a place for you at Planet Fitness. To locate the nearest club, visit PlanetFitness.com/Local-Clubs. Together, let’s make 2025 a year of health, happiness, and new beginnings.
About Planet Fitness: Founded in 1992 in Dover, NH, Planet Fitness has grown to be one of the world's largest fitness club operators, boasting around 19.6 million members. With an ethos centered around a judgment-free zone, they prioritize creating a welcoming and accessible environment for everyone. As part of their community involvement, they encourage members and the public to take charge of their health in a motivating and enjoyable setting. For more information, visit their official website.
Topics Entertainment & Media）
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