#Japan #Tokyo #BASE FOOD #Belgian Chocolate #BASE BREAD

A Flavorful Upgrade to BASE BREAD Chocolate

BASE FOOD Company, headquartered in Meguro, Tokyo, is thrilled to announce the relaunch of its beloved BASE BREAD Chocolate. This complete nutrition bread aims to provide a delicious balance of essential nutrients, and starting from March 30, 2026, it will feature a significant enhancement: 1.7 times more of the exquisite Belgian chocolate. This upgrade promises to offer an indulgent experience from the first bite to the last crumb.

The BASE BREAD series, conceptualized around three pillars: ‘easy, delicious, and good for you,’ allows consumers to obtain a third of their daily essential nutrients in just one meal consisting of two bags. This chocolate-infused variant is the most popular in the lineup, enjoying a loyal following among health-conscious individuals who refuse to compromise on flavor.

In this renovation, apart from doubling the Belgian chocolate content, the traditional twisted shape of the bread will transition to a captivating marble roll design. This shape not only enhances the visual appeal but also ensures a consistent chocolate experience throughout, maintaining a delightful softness and moistness over time. The meticulous attention to the bread's formulation aims to strike a balance—ensuring that it's both indulgently sweet yet remains a suitable everyday choice, free from the risk of boredom.

The process of enhancing the base ingredients also addresses the challenge of delivering a product that is still nutritious. With the increase in chocolate content, adjustments have been made to maintain the balance of nutrients without an undesirable rise in saturated fats. The aroma that greets customers upon opening the packet, the rich flavor experience during consumption, and the lingering aftertaste are all elements that have been carefully crafted in this recipe.

In a bid to create a more enjoyable eating experience, more thorough sensory evaluations have been implemented, encouraging consumers to evaluate the product as a whole rather than just a few bites. This real-world testing has yielded positive feedback focusing on maintaining deliciousness from the first taste to the last.

The packaging has also received a lavish upgrade. While the chocolate brown color remains consistent, new elements like warm harvest gold have been introduced to reflect the richness and warmth associated with chocolate. This visual refresh matches the luxurious flavor of the newly revamped product.

Product Overview

• - Name: BASE BREAD Chocolate
• - Type: Bread
• - Features: 1/3 of daily nutrient needs in just two bags of this complete nutrition bread; a refined marble chocolate bread featuring enhanced Belgian chocolate.
• - Nutritional Benefits: Each bag has 30% less sugar than regular sweet breads, with 13.6g of protein and 5.8g of dietary fiber.
• - Ingredients: Belgian chocolate paste (domestically produced), whole wheat flour, wheat protein, soybean flour, syrup, coarse sugar, bread yeast, chia seeds, processed fats, rice bran flour, milk protein, vinegar, milk calcium, salt, kelp powder, powdered fat, egg yolk powder, thickening agents, seasonings, emulsifiers, acidity regulators, flavoring agents (contains wheat, egg, milk, soy, gelatin).
• - Allergens: Wheat, egg, milk, soy, gelatin.
• - Contents: 77g per bag (one piece).
• - Price: 255 yen (tax included) per bag.
• - Shelf Life: Approximately one month (store in a cool, dry place away from strong odors and direct sunlight).
• - Release Date: Transition begins from production dated March 30, 2026, during which both old and new products may be available.
• - Purchase Locations: BASE FOOD official online shop, Amazon, Rakuten, Yahoo! Shopping, and select retailers.

About BASE FOOD

Founded in April 2016, BASE FOOD Company aims to innovate staple foods for healthier living. As pioneers of complete nutrition meals, their commitment is to deliver easy and delicious food that contributes to a healthier society. Since its inception, BASE FOOD has expanded its lineup, now boasting over three million bags sold, thanks to a growing customer base enjoying these nutritious, tasty options.