Introducing Next-Generation AI Talent Development Program 'AiMA' to Solve Business Challenges

Transforming AI Training: The Launch of AiMA

On April 20, 2026, Synergy Marketing Co., Ltd. and Hatena Base Co., Ltd. jointly released a groundbreaking talent development program called 'AiMA' (アイマ). This innovative program aims to address the prevalent issues many companies face, such as the inability to translate AI tool implementation into actual business results and the challenge of simply increasing the number of personnel familiar with AI without improving outcomes.

The Rising Challenges of Generative AI Implementation

As generative AI continues to gain traction, numerous companies have encountered significant barriers:
1. Despite learning how to use various tools and prompts, business outcomes remain stagnant.
2. The quality of outputs does not meet expectations.
3. AI adoption often stagnates in practice and becomes ceremonial rather than functional.

Both Synergy Marketing and Hatena Base believe that the key to overcoming these obstacles lies not in the 'how' of using AI tools, but rather in the strategic thinking behind 'what' and 'how' to consider marketing. Essentially, enhancing the design of marketing thought processes can distinguish successful outcomes.

A New Approach: Focusing on Thinking Design

Traditional AI training often stops at teaching users how to operate tools. In contrast, AiMA delves into 'thinking design,' aiming to enhance the quality and reproducibility of outputs in practical applications. The program is structured around three key areas:

1. Strengthening generative AI proficiency: Participants will learn to rapidly structure thoughts, enabling them to produce outputs quickly.
2. Systematizing marketing thinking: A framework will be established to guide decisions centered on the 'who, what, and why' of marketing efforts.
3. Iterative real-world application: By repeatedly generating outputs with AI and evaluating them through analytical thought, participants will bolster their ability to produce results-driven outputs.

Proven Effective: Early Success Stories

Preliminary implementations of AiMA have demonstrated impressive results. Companies reported outcomes such as:

- Reducing proposal creation time from three hours to just one hour.
- Improvements in the quality of previously stagnant outputs.
- A transformative shift from a product-centric to a customer-focused planning mindset.

AiMA has earned accolades for its ability to foster not just efficiency, but a fundamental change in thought processes that contributes to tangible success.

Program Overview

In as little as two weeks, participants can achieve practical applicability through a three-step design process:
1. Foundation Building: A systematic understanding of AI and DX, along with basic usage of generative AI.
2. Cognitive Skill Enhancement: Establishing thought frameworks grounded in customer perspectives and value design.
3. Practical Application and Adjustment: Applying AI and marketing thought to real-world challenges while enhancing output quality.

Learning Formats

- E-Learning + In-Person Training: Designed for teams wanting collaborative real-world contexts.

- 12 hours of in-person workshops are included.
- Practical workshops ensure hands-on experience.
- Feedback from dedicated consultants enhances learning.

- Standalone E-Learning Program: Ideal for individuals seeking flexible learning from basics at their own pace.

- Covers AI/DX basics (six sections) and marketing thought principles (three sections), complete with over 75 video resources.

Service Details

- Service Name: Next-Generation Business Talent Development Program 'AiMA'
- Start Date: April 20, 2026
- Service Format: E-learning + in-person training, with options for standalone discussions available.
- Pricing: 220,000 JPY (including tax) per participant, available for groups of ten or more.
- Subsidy Eligibility: Up to 75% subsidized, contingent on meeting specific subsidy requirements.
- Service URL: AiMA Program

Related Events

1. Collaborative Webinar for AiMA
Join us for an enlightening online session introducing AiMA, featuring insights on contemporary AI trends and successful implementations.

- Title: The Essence of Utilizing AI for Business: Lessons from Success Stories
- Date: June 12, 2026, 11:00 AM - 12:00 PM
- Participants: Individuals addressing AI deployment challenges in their organizations, or seeking understanding of AI trends and mastery approaches.
- Attendance Fee: Free
- More Information & Registration: Webinar Details

2. Presentation at 'THE SALES STANDARD 2026' Conference
Synergy Marketing's Deputy General Manager, Eiriki Suzuki, will present on redefining income generation strategies based on data and logic.

- Session Title: The Impact of Generative AI on Sales Achievements: Boosting Orders Sixfold
- Date: May 27, 2026, 11:45 AM - 12:05 PM
- Attendance Fee: Free
- More Information & Registration: Conference Registration

The Future Outlook

As AI becomes increasingly embedded in business processes, the ability to maximize its value greatly relies on 'human thinking abilities.' Through AiMA, both Synergy Marketing and Hatena Base strive to develop talent capable of utilizing AI as a 'thinking enhancement partner,' ultimately contributing to sustained business achievements.

About Hatena Base Co., Ltd.

Hatena Base is dedicated to implementing proactive back-office systems for the growth of startups, leveraging expertise in accounting and data science. They provide services from accounting systems to data-driven business strategies, along with extensive training content related to practical AI application.

- Founded: February 14, 2023
- Headquarters: 23-1, Aizumicho, Shinjuku-ku, Tokyo, Woody 21 Building, 6th floor.
- Website: Hatena Base

About Synergy Marketing Co., Ltd.

For over 20 years, Synergy Marketing has led the CRM market, supporting sustainable growth for over 5,600 companies by offering comprehensive digital marketing solutions.