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JETOUR's Flagship Store in Kazakhstan: A Milestone in Automotive Strategy

JETOUR Auto has recently inaugurated its premier flagship store in Kazakhstan's capital, Astana. This significant 2,000-square-meter facility marks a key milestone as JETOUR expands its footprint in the CIS region. Just a short distance from major attractions like Khan Shatyr and the Astana Opera, the store aims to enhance the customer experience and elevate the quality of services offered.

A Vision for the Future

The new showroom exemplifies JETOUR's commitment to integrating an improved sales network with a focus on local production and premium transformation. The design of the store incorporates various dedicated zones including areas for showcasing the brand, conducting test drives, and offering consultations and after-sales support. This thoughtful layout ensures customers receive a seamless experience from initiation to service.

Since entering the Kazakh market in June 2023, JETOUR has quickly made its mark, launching over 30 retail outlets. The company has achieved the status of the largest network among Chinese automotive brands in Kazakhstan within just two years. Impressively, by the first half of 2025, JETOUR had claimed the top position among Chinese SUV brands in the country, showcasing a significant increase in market share and brand influence.

Commitment to Local Production

JETOUR's strategy extends beyond mere sales; it encompasses increasing investments in localized operations as well. The company has introduced several models tailored to local tastes, and its KD (knock-down) assembly facility has enabled the localization of seven vehicle models. This approach allows the company to respond swiftly to changing market demands while optimizing supply chain logistics.

Construction of a second flagship store in Almaty is currently underway, further signifying JETOUR's steadfast commitment to the region, with aspirations to open before the end of the year. Ke Chuandeng, the president of JETOUR International, emphasized the strategic importance of Kazakhstan in JETOUR's global vision. He remarked, "Kazakhstan is essential to our objective of developing a smart mobility ecosystem across Central Asia and the broader CIS region."

Looking Ahead: Expansion and Innovation

As JETOUR looks to the future, the company aims to continue expanding its range of premium off-road vehicles and new energy vehicles (NEVs). Additionally, plans are underway to enhance its service outlets throughout the region. With a clear promise of delivering 'global quality and local experience,' JETOUR is poised to adapt and respond to the evolving needs of consumers in the automotive market.

The opening of this flagship store is not just a business expansion; it symbolizes JETOUR's dedication to fostering trust and loyalty among its customers. By prioritizing local preferences and investing in the region, JETOUR is fostering a stronger automotive culture in Kazakhstan, paving the way for future innovations and enhancements in service delivery.

In conclusion, the launch of the flagship store in Astana marks a pivotal moment for JETOUR and underlines its aspirations for growth and transformation. As the brand continues on its trajectory, it remains committed to setting a high standard in providing quality automotive experiences reflective of both global standards and local insights.