#None #Bobcat Company #Chip Gaines #Jason Shields #West Fargo

Bobcat Celebrates Community Heroes with 'Work Worth Doing'

Bobcat Company, renowned for its innovation in equipment and worksite solutions, has recently launched its inspiring initiative, 'Work Worth Doing.' This campaign is dedicated to recognizing and uplifting local heroes—individuals who create substantial change and positively impact their communities. Aimed at spotlighting these everyday changemakers, Bobcat enlists various brand ambassadors to join forces and extend support to these remarkable individuals.

Launching the Initiative

In a heartwarming kickoff of the 2025 campaign, Bobcat partnered with home renovation specialist and entrepreneur Chip Gaines to deliver a surprise to U.S. veteran Jason Shields. As the founder of Hoof Haven Sanctuary, Jason has dedicated his life to rescuing and rehabilitating injured horses. The surprise involved presenting him with a brand-new Bobcat Compact Loader, symbolizing both gratitude and support for his commendable efforts in the community.

Contribution of Brand Ambassadors

To amplify the stories of these heroes, Bobcat has enlisted the help of notable brand ambassadors such as actor-director Josh Duhamel, country artist Justin Moore, and professional BMX rider Ryan Nyquist. Throughout the year, these ambassadors will make surprise visits around the country, honoring individuals and organizations dedicated to making a difference in their local areas. Each nomination comes from local Bobcat dealers, ensuring that the spotlight shines on deserving community icons.

According to Laura Ness Owens, Bobcat's vice president of global brand and marketing, the initiative demonstrates how Bobcat's products transcend traditional equipment roles—they are tools for transformation. “Our 'Work Worth Doing' initiative showcases how Bobcat owners and operators can drive meaningful change,” she explained. “It illustrates how a single effort by one person can create an extraordinary impact.”

The Impact of the Initiative

The 'Work Worth Doing' initiative is designed not just to celebrate local heroes but also to inspire others to strive towards making a difference. As Chip Gaines states, “It’s about celebrating the everyday heroes—the people who dig in to solve problems, roll up their sleeves and make a real difference.” His collaboration with Bobcat serves as a testament to the brand’s commitment to uplifting community values.

The initiative will run throughout 2025, focusing on engagement and community-building efforts. The stories of the honored local heroes will be shared on various platforms, aiming to empower and inspire wider audiences to follow their examples.

About Bobcat Company

Bobcat Company has a storied legacy, having pioneered the compact equipment industry since 1958. As a leading global manufacturer, Bobcat emphasizes innovation and quality in tools designed to tackle even the toughest challenges faced by customers. With its North American headquarters in West Fargo, North Dakota, Bobcat is backed by a comprehensive dealership network, providing everything from loaders and excavators to utility vehicles and attachments. The brand continuously develops solutions that not only assist in work but also transform how communities grow and thrive.

Overall, Bobcat's 'Work Worth Doing' initiative serves as an impressive example of how brands can leverage their influence to drive positive change, reminding everyone of the strength and importance of community involvement.