KINTO Launches New TVCM Addressing Young Drivers’ Concerns About Their First Car

KINTO Launches New TVCM Targeting Young Drivers

Starting January 15, 2026, KINTO, a car subscription service provider, will premiere a new TV commercial series titled "Your First Car Should Be KINTO." This campaign is specifically designed to address the apprehensions and challenges faced by young individuals considering car ownership for the first time.

Addressing Real Concerns with Emotional Storytelling

This new commercial series aims to resonate with the audience by presenting day-to-day scenarios that reflect their genuine feelings about car ownership. It highlights the convenience and joy that KINTO offers, not just to young drivers but also to their families who might assist them in making this significant decision.

The Challenge of First-Time Car Ownership

For many young individuals, choosing their first car comes with its share of challenges, from unclear costs to complex procedures. The newly launched TVCM goes beyond merely raising brand awareness by combining the excitement of car ownership with the ease provided by KINTO’s services. The goal is to trigger recognition of KINTO as a viable option for first-time drivers.

Five Creative Spots Addressing Young Drivers' Concerns

The campaign consists of five distinct commercials, each addressing a key concern that young drivers typically face:

1. Long-Distance Travel Segment
- Concern: Just as one wouldn’t rush into buying a house while living alone, young individuals want flexibility in car ownership.
- Value Provided by KINTO: Offers the ability to drive a new car for a fixed monthly fee, similar to a rental arrangement.

2. Parallel Parking Segment
- Concern: Some may believe that new cars are a luxury for inexperienced drivers; however, safety is crucial for novices.
- Value Provided by KINTO: Allows access to new cars equipped with the latest safety features at a fixed monthly rate, providing peace of mind.

3. Vehicle Insurance Segment
- Concern: Young drivers often face high insurance premiums, raising concerns about maintaining a car's cost.
- Value Provided by KINTO: Combines mandatory insurance costs with a fixed monthly fee, allowing anyone, regardless of age, to drive without worrying about soaring expenses.

4. Experience Segment
- Concern: Saving up for a car's down payment can limit spending on experiences like travel.
- Value Provided by KINTO: With a zero initial cost option, it enables young drivers to start their automotive journey without financial strain.

5. Returning the Vehicle Segment
- Concern: The process of selling a vehicle can be daunting, involving price negotiations and paperwork.
- Value Provided by KINTO: Upon contract completion, simply return the vehicle, eliminating procedural hassles.

Visuals and Soundtrack Enhance Emotional Connect

The commercials utilize a minimalist approach, portraying relatable everyday dramas through an unobtrusive filming style. A stationary camera captures vivid imagery complemented by evocative music and impactful messages, enriching the emotional depth of the viewing experience. The original soundtrack for the commercials is crafted by singer-songwriter THE CHARM PARK, adding to the overall emotive presentation.

Overview of the Campaign

- Title: Your First Car Should Be KINTO (featuring segments about Long-Distance Travel, Parallel Parking, Insurance, Experience, and Vehicle Return)
- Launch Date: January 15, 2026
- Broadcast Areas: Tokyo, Chiba, Kanagawa, Saitama, Ibaraki, Gunma, Tochigi, Aichi, Gifu, Mie, Shiga, Kyoto, Osaka, Wakayama, Nara, Hyogo, Fukuoka, and surrounding areas.

KINTO Services Explained

KINTO is a car subscription service that covers various costs associated with vehicle ownership, such as insurance and taxes, with a fixed monthly rate. The service provides a range of popular models from Toyota, Lexus, and Subaru, including quality used vehicles. Users can conveniently apply for services online. KINTO has also introduced "KINTO Unlimited," which began with the Prius in January 2023 and extends to other models.

Additional Community Services

From vintage car communities to motorsports experiences, KINTO provides diverse platforms to engage with different automotive interests. Users can find various services tailored to enhance their driving experience through distinct offerings such as the Vintage Club and KINTO Motorsport.

For more details, visit KINTO’s official website at KINTO and explore their offerings through social media platforms including Twitter, Instagram, Facebook, and YouTube.