#USA #New York #Sports Media #OutKick #Clay Travis

OutKick Hits New Growth Milestones in May 2025

OutKick, a national multimedia sports platform, continues to showcase remarkable growth, recording its third consecutive month of year-over-year increases as of May 2025. This milestone is highlighted by a significant upswing in user engagement across its digital platforms.

In May 2025, OutKick welcomed 5.6 million unique visitors across both desktop and mobile platforms, marking a 3% increase from the same month last year. Moreover, the platform recorded an impressive 27 million total multiplatform views, which translates to a 17% increase year-over-year, and an astonishing 25 million multiplatform minutes, showcasing a 25% growth in user engagement. These metrics underscore how OutKick is successfully captivating a larger audience in the competitive sports media landscape.

In the realm of digital presence, OutKick achieved a notable ranking, with 15.6 million total unique visitors categorizing it as the 20th most popular sports site among more than 350 platforms. This ranking places it ahead of major competitors such as NBC Sports Video Group and Daily Mail – Sport, further solidifying OutKick's emerging dominance in the sports media space.

Senior Vice President and Managing Editor Gary Schreier commented on the platform's digital performance, attributing its success to the organization's willingness to tackle topics that other sites often shy away from. He said, “OutKick's growth every month reflects the platform's fearlessness to cover topics that other sports sites simply refuse to acknowledge.” This direct and bold approach resonates well with viewers eager for unique perspectives in sports journalism.

Social media engagement also witnessed substantial growth during this period. OutKick reported over 1.2 million social actions across platforms such as Facebook, X (formerly Twitter), and Instagram, representing a 43% increase compared to May 2024. Additionally, the platform amassed over 10.4 million total video views on various social media channels, reinforcing its capacity to connect with audiences through diverse multimedia content.

Founded by Clay Travis, OutKick has quickly established itself at the intersection of sports, culture, and news, delivering content that engages tens of millions of fans monthly. The platform is particularly popular for its distinctive viewpoint and the variety of content produced by its team of industry-recognized reporters, hosts, and contributors.

As part of FOX Corporation, OutKick leverages a wide array of distribution channels, including its website, podcasts, social media, and livestreams, to reach its audience effectively. The growth metrics from May 2025 not only highlight OutKick’s rapid ascent in the sports media realm but also point to a robust strategy that focuses on dynamic content delivery and audience engagement.

In conclusion, OutKick's trajectory suggests that it is well-positioned for continued success in the sports media landscape. With its commitment to authentic reporting on topics that matter to sports fans, OutKick is carving out a significant niche, demonstrating that the demand for innovative and fearless sports journalism is stronger than ever.