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AAF Announces Inductees of the 2025 Advertising Hall of Achievement

The American Advertising Federation (AAF), known as the unifying voice for the advertising sector, has unveiled its newest group of inductees for the AAF Advertising Hall of Achievement (AHOA) for the year 2025. This prestigious recognition honors exceptional individuals aged 40 and younger who are making significant strides in the advertising industry.

This year’s event will be held on November 20 at Pier Sixty in New York City, with TikTok serving as the Presenting Sponsor. The induction ceremony presents an opportunity to acknowledge the creativity, innovation, and leadership displayed by emerging talent in the industry.

Among the noted inductees is supermodel and entrepreneur Ashley Graham, set to receive the special Cultural Force Award for her impactful contributions. The award celebrates influencers who have transformed ways of advertising and marketing, particularly in creating space for diverse voices in industry narratives.

Inductee Highlights

The selection process for this year’s inductees involved an extensive review by a distinguished panel, which included past inductees and leading marketers across various sectors. The class of 2025 includes:

• - Orlando Baeza: The Vice President of Brand and Creative at Chime, Baeza is recognized for his role as a storyteller and disruptor in the fintech space. His career spans both startups and global brands, and he is well-known for his mentorship and leadership style that prioritizes connection and community.

• - Abi Evans: As the Chief Growth Officer at Dentsu Creative, Evans demonstrates a commitment to growth that transcends mere business metrics. Her initiatives promote real-world training opportunities for students, fostering future industry leaders while unifying a robust brand proposition across Dentsu’s legacy agencies.

• - Alison Levin: President of Advertising Partnerships at NBCUniversal, Levin’s focus on collaborative advertising ecosystems has led to innovative strategies that empower brands and enhance performance on multiple platforms.

• - Amie Owen: The Chief Commerce Officer at IPG Mediabrands has built her career transforming the complexities of retail media into clear, effective strategies, thus shaping modern advertising practices.

• - Paolo Provinciali: Serving as Vice President of Marketing at LinkedIn, Provinciali is a pioneer in B2B marketing innovation, utilizing AI to redefine consumer connections while championing opportunities for underrepresented voices.

• - Jason Schulweis: As Chief Commercial Officer of The Female Quotient, Schulweis aims to prepare the world for future generations, promoting change and equitability in advertising through impactful business strategies.

• - Charlotte Tansill: President of PR and Social Influence at Ogilvy North America, Tansill is a change driver whose efforts revitalized the agency’s approach to creative communications, emphasizing diverse perspectives.

AAF’s Vision and Impact

The AAF has been a cornerstone in promoting a future filled with creativity and integrity in the advertising sector. Steve Pacheco, CEO of AAF, remarked, “This year’s class embodies growth—in their work and in how they uplift others.” This sentiment highlights the collaborative spirit and shared success encouraged among these leaders.

In its 33rd year, the AHOA honors a collective of inspiring young professionals who wield the potential to redefine the industry's landscape, ensuring it remains vibrant and relevant. With emphasis on innovation, each inductee's journey underscores the legacy they are building as future legends in advertising.

The introduction of the Cultural Force Award has further enriched the Hall of Achievement, connecting commercial success with cultural influence. Ashley Graham’s recognition underscores the vital intersection of creativity and inclusivity in shaping advertising narratives.

As November approaches, all eyes will be on the induction gala, which promises to be a celebration of youthful dynamism and inspiration.

To learn more about the AAF and the AHOA induction, please visit www.aaf.org/ahoa.