#United States #Los Angeles #Breakaway #Shaun Neff #Nick Gross

Breakaway Expands Ownership with Industry Innovators

In a thrilling development for live entertainment enthusiasts, Breakaway, recognized as the leading independent festival brand in the U.S., recently revealed that Shaun Neff, a serial entrepreneur, and Nick Gross, a powerhouse in the music industry, have joined its ownership group. This strategic addition closely follows a remarkable year for the brand, during which it celebrated its most successful festival season yet, captivating audiences in 12 cities nationwide.

This year marked a pivotal moment for Breakaway, as it not only solidified its standing as the nation's premier touring festival but also expanded its reach with a focus on connecting with underserved music fans. Co-Founder and CEO Adam Lynn expressed his enthusiasm about the new ownership, stating, "The addition of Shaun and Nick to the Breakaway family is like adding rocket fuel to everything we've been building. They understand Breakaway's broader strategic vision to evolve our offering beyond live events by developing new formats and engaging audiences across multiple platforms."

The expertise that Neff and Gross bring to the table is impressive. Shaun Neff, noted for being a cultural architect, and Gross, the visionary behind Gross Labs, aim to amplify Breakaway's impact moving forward. Their involvement in the ownership group is set against a backdrop of significant growth for the brand, which is committed to fostering vibrant cultural experiences.

Reflecting on their goals with Breakaway, Shaun Neff stated, "Breakaway has already built something powerful, a national platform that resonates with Gen-Z culture. Our aim is now to intentionally scale this foundation and enhance community connection and cultural relevance." Nick Gross echoed these sentiments, emphasizing a mission to amplify artists and empower fans: "The mission is clear to amplify artists, empower fans, and break the mold. That's what drew me to Breakaway."

As Breakaway continues to evolve, its strategic vision is rooted in creating innovative experiences. The brand has garnered attention for its dual-day, multi-stage events and is dedicated to championing music, art, and diverse communities across all its platforms. The upcoming year promises exciting developments as Breakaway implements its next-generation ownership model, emphasizing creativity and cultural impact.

With events already established in major cities such as Miami and Las Vegas, Breakaway is poised to launch seasonal pop-up events that further deepen its connection to music and creativity while staying true to its core mission.

About Breakaway

Breakaway stands at the forefront of independent live entertainment. Its festivals provide premium experiences to music fans, expanding not just in scale but also in cultural significance. With an ongoing commitment to discovering upcoming talent through its record label and artist management division, Breakaway is committed to nurturing the next generation of musical icons. Learn more about their initiatives and events at teambreakaway.com.