#China #Beijing #iQIYI #iJump #AI Entertainment

Transforming Entertainment Through AI: The Success of iQIYI’s iJump

iQIYI, a leader in China's online entertainment sector, has recently made headlines for reaching a remarkable milestone with its innovative AI-powered feature, iJump. Launched on April 21, 2024, this tool has captured the attention of viewers, recording over 150 million interactions within just 120 days. This achievement not only reflects the growing acceptance of AI technologies in media consumption but also highlights a substantial shift in how audiences engage with long-form content.

A Groundbreaking Viewer Experience

Understanding the evolving needs of viewers, iQIYI developed iJump as a solution to enhance the viewing experience. This feature allows users to intuitively leap between significant scenes and highlights in a story, providing them with an unprecedented level of control over their viewing journey. By utilizing advanced AI algorithms, iJump identifies key moments that drive narratives forward, creating a more dynamic and personalized user experience.

Statistics from iQIYI reveal that the introduction of iJump has led to notable increases in overall viewing times, engagement levels, and even episode completion rates. For instance, iJump users showed a 7.27 percentage point increase in the likelihood of continuing to watch a third episode compared to non-users. The feature has quickly become popular, especially during peak hours from 9 PM to midnight, with about 19% daily usage penetration for trending dramas.

User-Friendly Interface

One of the hallmark features of iJump is its intuitive interface. Users can quickly swipe vertically within a designated part of the screen to jump directly to AI-selected highlights, effectively merging the fast-paced nature of short-form content with traditional longer dramas and variety shows. So far, iJump is available across more than 2,300 dramas and variety shows, including popular titles such as Strange Tales of Tang Dynasty, The King of Stand-Up Comedy Season 2, and Her Prime. iQIYI plans to expand the availability of this feature to even more beloved titles, further enhancing the viewing experience for a wider audience.

Beyond iJump: iQIYI’s AI Innovations

iJump is just one example of how iQIYI is striving to harness AI technologies to redefine entertainment. Another notable initiative is Taodou World, which is the first dialogue platform in the industry featuring AI-powered non-player characters (NPCs). This platform includes over 1,200 NPCs inspired by some of iQIYI’s favorite characters, offering fun and engaging interactions for fans and broadening the reach of popular intellectual properties (IP).

In addition, iQIYI has introduced the Taodou AI assistant, which enhances user interactions by aiding video searches, offering tailored recommendations, and providing plot insights. This initiative aims not only to enrich the viewer experience but also to deepen their emotional connection to the content.

Integrating AI Across the Content Lifecycle

Beyond features aimed at users, iQIYI is integrating AI throughout the content production lifecycle. Tools like Screenplay Studio can analyze complete scripts in a mere 30 minutes, delivering targeted creative suggestions that streamline the script-writing process. Meanwhile, Imaging Studio assists with visual designs, and the Film and TV Knowledge Base facilitates research, helping creators accelerate workflows while maintaining a focus on compelling storytelling.

The success of iJump exemplifies the pivotal role of AI in reinventing viewer interaction with long-form entertainment. By spotlighting noteworthy moments, learning from audience behavior, and delivering tailored content experiences, iQIYI is solidifying its position as a leader in intelligent content production. As it continues to merge creativity with cutting-edge technology, the company is paving the way for engaging, user-centered entertainment experiences that resonate deeply with viewers.

For more information, reach out to iQIYI Press at [email protected]