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Sakura Fugu Fair at Shimonoseki Shunpanro Takashimaya Nihonbashi

This spring, Shimonoseki Shunpanro Takashimaya Nihonbashi, located in the heart of Tokyo's Chuo District, has launched a limited-time "Sakura Fugu Fair". From now until March 31, 2026, guests can savor the unique delicacies of Sakura Fugu, a seasonal fish that captures the essence of springtime.

What is Sakura Fugu?

Sakura Fugu, referred to as the "Queen of Fugu," is the name given to the prized wild fugu that thrives during this time of year. The timing of its peak coincides with the blooming of Kawazu cherry blossoms, which is how it got its name. Known for its exquisite flavor, beautiful amber flesh, and pleasing texture, Sakura Fugu stands out due to its entirely natural sourcing, a rarity especially compared to the farmed varieties that dominate the market.

Special Offerings

In its commitment to celebrating the season, Shunpanro has prepared three exceptional menu choices, including two take-out options and one eat-in specialty. Recommended items include:

1. Natural Fugu Sashimi (3,240 yen including tax)
Enjoy the sweetness of the fugu, enhanced with a special sauce made from organic citrus and a meticulous blend of other ingredients. This dish reflects the distinctive flavor profile of the Sakura Fugu.

2. Natural Fugu Karaage (1,944 yen including tax)
Featuring a crispy exterior and juicy center, this dish highlights the smaller yet tender natural fugu—perfect for a healthier option without compromising on taste.

3. Natural Fugu Chige Set (2,970 yen including tax)
A delightful combination of fugu sashimi served with a tangy ponzu sauce and a spicy miso-based fugu hot pot that provides an unforgettable experience.

Visit and Enjoy!

With an inviting slogan urging “Let’s enjoy Sakura Fugu this spring,” the Shimonoseki Shunpanro Takashimaya Nihonbashi store offers three limited-time items prepared with the care and expertise established since its founding in 1888.

The restaurant is conveniently located within the Takashimaya shopping complex, providing easy access to those looking to indulge in traditional Japanese cuisine. Operating hours are from 10:30 AM to 7:30 PM, with the last order for the eat-in space taken at 7:00 PM; however, advance reservations for the eat-in option are not accepted. It’s a perfect opportunity to enjoy this seasonal delicacy in an elegant setting.

Background on Sakura Fugu

This initiative to promote the flavors of Sakura Fugu is backed by the Hagi City Promotion Council, which aims to introduce this delicacy to wider audiences. Many local restaurants are enthusiastically participating and offering special Sakura Fugu menus, which not only highlight the vibrant culture of the region but also aimed at attracting both domestic and international travelers seeking authentic Japanese culinary experiences.

A Taste of Tradition

Shunpanro’s longstanding tradition of serving fugu, paired with the unique experience of enjoying it during the most delightful season, makes this event a must-visit. The main Shunpanro restaurant, often frequented since its establishment, continues to be a symbol of prestige and an essential stop for guests who want to experience Japan's rich culinary history and culture, especially with a stunning view of the Kanmon Strait.

Join us and indulge in the seasonal flavors of Sakura Fugu at Shimonoseki Shunpanro Takashimaya Nihonbashi, where each dish invites you to celebrate the beauty and taste of spring.