Michael Munchoff Rejoins ASG as Executive Creative Director with Innovative Vision

Michael Munchoff's Return to ASG

Asset Strategies Group (ASG) proudly announces the return of Michael Munchoff as their Executive Creative Director. Munchoff's illustrious career spans over two decades, during which he has made significant contributions to retail design and brand environments. His extensive experience uniquely positions him to lead ASG's creative direction, ensuring that their work resonates deeply with clients and their audiences.

Michael's journey back to ASG is not just a return; it serves as an amalgamation of his accumulated experiences. He previously dedicated ten years to Chute Gerdeman, ASG's award-winning design studio, where he spearheaded innovative design teams and crafted immersive retail experiences that left a lasting impact on both brands and consumers. Recently, he expanded his creative horizons serving as Creative Director at ChangeUp, where he honed his skills in concept development, brand storytelling, and integrated experience design.

In his renewed role at ASG, Munchoff will oversee the creative outputs of Chute Gerdeman while also influencing the broader ASG network, which includes The Robin Report and ASGedge – a proprietary retail intelligence platform from the company. His leadership will foster a cohesive alignment between design, storytelling, and strategic initiatives aimed at creating remarkable impact for ASG's client base.

Carrie Barclay, the CEO of ASG, expressed her enthusiasm for Munchoff's return, stating, "Michael's return is more than a homecoming — it's a chance to pair his deep understanding of our culture with the broader creative perspective he's gained over the years. With his leadership, we'll continue elevating how we translate strategy into powerful brand experiences across our platforms."

For Munchoff, this new chapter represents an opportunity to pursue creative excellence while emphasizing team collaboration. He reflects, "Chute Gerdeman has always been a place where design meets purpose. I'm excited to bring a fresh perspective to a team I've long admired, and to create work that inspires, connects, and delivers impact for our clients."

As Michael Munchoff rejoins ASG, he reinforces Chute Gerdeman's unwavering commitment to industry-leading design. Under his guidance, ASG's integrated ecosystem is set to align strategy, real estate, design, and execution to help brands scale smarter and faster than ever before.

This exciting development marks a significant moment for ASG, highlighting their dedication to innovative design and the enhanced synergy between creative strategy and execution. ASG looks forward to witnessing the evolution of their creative offerings under Munchoff's stewardship, anticipating a series of groundbreaking initiatives that will set new benchmarks in the retail environment.

For further inquiries, please contact:
Joanna Hollern
[email protected]
614-499-8140