Exhibitus Unveils EXstudios: A New Era for Experiential Marketing

Exhibitus Launches EXstudios: Shaping the Future of Experiential Marketing

In an exciting development in the world of experiential marketing, Exhibitus has announced the launch of EXstudios, a dedicated studio focused on experiential strategy and creative ideation. This new division aims to formalize and expand upon the company's efforts in delivering immersive experiences and storytelling that resonate with audiences.

Located in Los Angeles, EXstudios represents a significant evolution of Exhibitus’s existing capabilities, allowing for greater emphasis on creative development, strategy, and experiential storytelling across various face-to-face marketing channels. For over three decades, Exhibitus has been at the forefront of experiential strategy and design, winning numerous awards in B2B events and brand activations. Now, with the introduction of EXstudios, the company seeks to provide clients with innovative engagements that reach audiences beyond just the confines of conventional trade shows.

Under the leadership of Richard Sears, Vice President of Experiential at Exhibitus, EXstudios aspires to be a game-changer in the industry. With more than 15 years of experience in developing experiential activations and branded entertainment, Sears brings a wealth of knowledge from working with globally recognized brands such as Netflix, Amazon Studios, and Marvel Studios. His appointment signifies a commitment to harnessing creativity and strategic insight to craft meaningful brand experiences.

In a statement regarding the launch, Brad Falberg, the President of Exhibitus, articulated that EXstudios is a natural progression of the solutions they have been providing their clients. He explained, "As our clients' experiential needs have evolved, so has the way we support them. EXstudios is not a departure from what we do; it's an extension of our strategic and creative work. By placing a dedicated focus on this capability, we are better positioned to help clients forge impactful connections with their target audiences."

Richard Sears echoed this sentiment, stating, "Leading EXstudios and contributing to Exhibitus' continued success is an exciting opportunity. We are integrating both front-of-house concept creation with back-of-house execution, ensuring that our processes are streamlined from ideation to realization. This holistic approach allows us to effectively bring our ideas into reality."

Joining Sears at EXstudios is Jennifer Cooper, Executive Producer with over 15 years of experience in leading large-scale experiential programs across various industries, including entertainment and technology. Together, they aim to create immersive, memorable experiences that engage and captivate audiences every step of the way.

As the marketing landscape continues to evolve, the need for innovative and engaging experiences becomes increasingly crucial. The launch of EXstudios places Exhibitus in a prime position to not only meet but exceed the expectations of clients looking to captivate audiences in an ever-competitive environment. By focusing on strategic insights and creativity, EXstudios is set to lead the charge in redefining how brands communicate and connect with their audiences in the future.

For more information about EXstudios and their offerings, visit exhibitus.com/ex-studios.

Exhibitus operates multiple offices across the United States, including locations in Atlanta, Boston, Chicago, New York, and Orlando, showcasing a solid footprint in the industry. The agency has successfully catered to numerous high-profile clients, fostering relationships that underscore its commitment to delivering innovative and impactful marketing solutions.

This launch is not just a new studio for Exhibitus; it reflects a forward-thinking vision that aligns with the evolving needs of brands in today's fast-paced marketing landscape. With EXstudios, Exhibitus is poised to lead in crafting experiences that leave an enduring impression on audiences globally.