Flooret Expands Offerings with Launch of Its New Rug Collection

Introducing Flooret Rugs: A New Addition to Premium Home Design

After a decade of focusing on exceptional flooring solutions, Flooret, a direct-to-consumer flooring company, is triumphantly unveiling its first foray into the world of rugs. This strategic expansion marks a significant milestone, as the company is transforming some of the most requested home finishing touches into reality. Since its inception in 2016, Flooret's mission has been to help homeowners cultivate extraordinary spaces, and now, with the introduction of Flooret Rugs, they are taking that commitment to an entirely new level.

Throughout the years, consumer feedback consistently emphasized the desire for rugs that blend beautifully with Flooret’s premium flooring products. Responding to this growing demand, Clint Mickle, CEO of Flooret, states, “From the start, our focus has been on enabling people to construct a home they genuinely love. One question we continually received was, ‘When are you going to make rugs?’ This launch is our answer.”

The revolution in rug offerings embodies Flooret's dedication to thoughtful design and uncompromised quality. The new collection caters to the evolving expectations of homeowners who now seek products that harmonize performance and aesthetics. Today's consumers no longer want to choose between style and utility; they desire innovative solutions that enhance their living spaces while being practical for everyday use.

Flooret Rugs arrive in two distinctive collections—Classic All-in-One and Cloud All-in-One—each tailored for varying lifestyles and rooms within the home. The Classic All-in-One Rugs feature a versatile 4 mm low-profile pile that suits high-traffic areas such as dining rooms, entryways, and layered interiors. With five design options across fourteen beautiful colorways, these rugs come in multiple sizes, including runner (2.5' × 7'), 5' × 7', and 8' × 10', starting at just $149.

On the other side, the Cloud All-in-One Rugs are designed for those moments when comfort takes precedence. These feature an ultra-plush 10 mm knitted pile that is perfect for cozy bedrooms and living areas. With three unique designs available in four colorways, the Cloud collection is offered in 5' × 7' and 8' × 10' sizes, starting at $399.

What sets Flooret Rugs apart from others in the market is their integrated all-in-one construction. This innovative design combines the rug and non-slip pad into a single, easy-to-use product, eliminating the need for a separate rug pad altogether. Moreover, both the Classic and Cloud collections are fully machine washable, easy to spot clean, and robustly engineered to withstand the rigors of pet and kid activity, as well as spills and daily wear. Mickle emphasizes, “Our goal wasn't simply to make another washable rug. We envisioned rugs that not only exude beauty but also remain practical in real life.”

As Flooret celebrates its 10-year anniversary, this product launch reflects the company’s dedication to exceptional craftsmanship and its drive to offer solutions that make life easier for homeowners. The modern rug collections are designed to pair seamlessly with all Flooret flooring options, allowing for a coordinated and sophisticated home aesthetic.

Starting July 23, the exclusive pre-order for Flooret Rugs is available at Flooret.com, inviting homeowners to explore these expertly crafted textiles that promise both elegance and functionality. With this pioneering addition to their product line, Flooret is not just selling rugs; they are crafting vital components for making any house feel like home.