#Knoxville #United States #Make-A-Wish #Charity Campaign #JTV

JTV and Make-A-Wish Announce a Meaningful Partnership

KNOXVILLE, TN — April 24, 2026 — JTV, a leading national jewelry retailer and broadcast network, has proudly unveiled a new partnership with Make-A-Wish, including collaboration with the Make-A-Wish East Tennessee chapter. This initiative is designed to support children battling critical illnesses through a series of fundraising events and opportunities for customer engagement over the upcoming year.

The Give More Save More Campaign

From April 25 to May 3, 2026, JTV will kick off its “Give More Save More” donation events, which will be featured on both their on-air programming and digital platforms. This campaign is structured in a way that allows customers to make a difference while enjoying special discounts on their purchases. Each donation tier offers specific savings: a $5 contribution unlocks a 5% discount on one item, $10 offers a 10% discount, and a $15 donation gives a generous 15% off.

According to Tolly Harris, EVP of Operations and Customer Care at JTV, “We are honored to solidify this partnership with Make-A-Wish. It’s a privilege to support their mission in bringing hope and joy to children facing critical illnesses. Through our 'Give More Save More' initiative, we’re not only enhancing commercial participation but also creating a profound impact on the lives of children and their families.”

Engaging Customers Through Live Programming

The campaign's implementation will shine a spotlight on Make-A-Wish through JTV’s live segments. Hosts will engage viewers by discussing the initiative in real-time, encouraging them to join the cause while exploring exciting new jewelry collections. This interactive approach combines storytelling with shopping, fostering a sense of community and connection around a shared purpose.

Make-A-Wish, celebrated for being the largest wish-granting organization in the nation since its inception in 1980, has granted over 400,000 wishes in the U.S. alone. Research demonstrates that a wish can significantly uplift a child's emotional strength and resilience, providing them with hope in challenging medical journeys.

“We sincerely appreciate JTV's dedication to our mission,” stated Flo Bryan, Chief Corporate Alliances Officer at Make-A-Wish America. “Each donation moves us closer to granting wishes for every eligible child. Collaborations like this have a profound effect on our ability to support children and families during their most challenging times.”

How to Participate

Customers eager to learn more about the campaign and shop the Give More Save More events can visit jtv.com/wish. To stay updated on the campaign and other initiatives, customers can follow JTV on various social media platforms, including Instagram, Facebook, Pinterest, TikTok, and X (formerly Twitter).

For those interested in additional ways to support Make-A-Wish, visit wish.org for more information.

About JTV

Headquartered in Knoxville, Tennessee, JTV (Jewelry Television) prides itself on being one of the largest jewelry retailers and broadcasted networks in the United States. With over 30 years of experience, JTV offers fine jewelry, gemstones, and fashion accessories to millions of customers through a blended strategy incorporating 24/7 live TV programming, a robust e-commerce platform, and an active presence on social media.

About Make-A-Wish

Make-A-Wish creates life-changing wishes for children with critical illnesses. Since its establishment in Phoenix, Arizona, it has become the most trusted nonprofit in America, operating locally in all 50 states. With the help of generous donors, supporters, and over 20,000 volunteers nationwide, Make-A-Wish aims to restore hope and joy to children and their families during tough times. To date, Make-A-Wish has granted over 650,000 wishes globally and continues its goal of empowering every eligible child with the gift of a wish. For further information about Make-A-Wish, please visit wish.org.