#Japan #Kitasenju #Kitasenju Marui #Beauty Experience #Perfect Diary

The Grand Opening of PERFECT DIARY in Kitasenju Marui

China-based professional cosmetics brand, PERFECT DIARY, is set to unveil its latest store on the second floor of Kitasenju Marui. This innovative brand is known for its unique concept of blending makeup with skincare, offering high-quality products that boast both function and elegance. To celebrate this grand opening, a range of exciting events and promotions will be held, attracting makeup enthusiasts and beauty lovers alike.

What is PERFECT DIARY?

Founded in 2017, PERFECT DIARY quickly gained recognition for its commitment to inspiring beauty through makeup. With the motto of enhancing every moment—whether ordinary or special—this brand has forged a path of growth driven by technological development and product innovation. Recently, the brand has undergone a rebranding process focusing on the fusion of makeup and skincare, resulting in high-quality products that provide a new beauty experience.

PERFECT DIARY has expanded its presence in Japan through pop-up stores at renowned locations like @cosme TOKYO and @cosme OSAKA. The brand has also implemented a strategy that includes leveraging brand ambassadors and introducing popular items such as the Animal Eyeshadow Palette, inspired by the colors of animals, and the popular Radiant Skin Powder that mimics the beauty of bare skin. With this approach, the brand has successfully captured the attention of a wide demographic.

The brand's visual symbol, the character '記', embodies the philosophy of expressing oneself through cosmetics and showcasing individuality through fashion. The diverse range of color cosmetics aims to highlight each person’s unique qualities and charm, fostering self-expression.

Store Highlights

In-store, shoppers will find a comprehensive assortment of signature items, including eyeshadow palettes, face powders, and lip products. Customers are encouraged to experience the brand's offerings by testing colors and textures while receiving personalized consultations from knowledgeable staff. This setting ensures a fun and engaging makeup experience, allowing customers to discover what works best for them.

Featured Products

Here are some of the most popular items you can find at the new store:

• - Explorer 12-Color Eyeshadow Palette

Weight: 1.2g × 12
Price: ¥3,740–¥3,960 (including tax)
This flagship product draws inspiration from animals, offering a versatile color collection suitable for everything from everyday looks to glamorous styles.

• - Translucent Blue Ring Sunscreen Powder

Weight: 10g: ¥4,950 (including tax)
3g: ¥2,090 (including tax)
Infused with moisturizing serum ingredients, this lightweight face powder provides a smooth finish. Utilizing unique freeze-drying technology, it minimizes powderiness, delivering an impression of natural radiance.

• - Translucent Blue Ring Loose Powder

Weight: 7g: ¥3,520 (including tax)
This ultra-fine powder blurs pores and maintains a transparent beauty that lasts for 24 hours.

• - Long Lasting UV Balm Cushion Foundation

Weight: 13g: ¥3,960 (including tax)
This product features a satin-like glow and contains 76% beauty serum, providing hydration while ensuring a light, beautiful finish. Micro-mesh technology enhances adhesion and firmness.

*Individual results may vary.

Opening Campaigns

To celebrate the store opening, safety measures have been organized:

1. Shop Opening Gift Campaign
Duration: August 1 to August 31, 2026
Customers purchasing in-store will receive PERFECT DIARY Double-Sided Powder Puff and Tone-Up UV Cream (5g), while supplies last. Each item is limited to 200 units.

2. Kitasenju Marui Exclusive LINE Campaign (Tentative)
Duration: August 1 to August 31, 2026
Present the campaign screen and the PERFECT DIARY LINE registration screen to receive a Lipstick 817 (0.8g), limited to the first 270 customers.

Shop Information

• - Shop Name: PERFECT DIARY
• - Location: Kitasenju Marui 2F
• - Business Hours: 10:00 AM - 8:00 PM

With the grand opening of PERFECT DIARY in Kitasenju Marui, beauty enthusiasts can look forward to an exciting shopping experience that merges makeup with skincare in a revolutionary way. Don’t forget to check out their amazing opening promotions!