Aaron's and Front Row Motorsports Create Unforgettable NASCAR Race Weekend Celebration

Celebrating Loyalty and Opportunities at the NASCAR Race Weekend

In an exciting partnership, Aaron's joined forces with Front Row Motorsports during the 2025 NASCAR Championship Race Weekend, transforming the event into a vibrant celebration of customer loyalty and youth empowerment. Held near Phoenix, this initiative aimed not just at racing fans but also reached out to local youth, including members from the Boys & Girls Clubs of the Valley - Gilbert Branch, creating an unforgettable experience for all.

The weekend kicked off at a nearby Aaron's store where the company hosted an activation event for ten lucky Club members. These young racing enthusiasts were given a remarkable opportunity to tour the Front Row Motorsports hauler, engage in a live remote broadcast with KALV-FM, and meet driver Zane Smith, who delighted the crowd with autographs and motivational words on fulfilling aspirations in racing. “Meeting Zane was fantastic,” shared Isaiah, one of the participants. “We had awesome food and got to see a lot of cool NASCAR stuff!”

Adding to the excitement, Stephanie Cooley, who won the Grand Prize in Aaron's Fastlane to Phoenix Sweepstakes, was treated to exclusive VIP race-day experiences. Her itinerary included behind-the-scenes tours of the pit, meet-and-greets with drivers, premium hospitality, and trackside access, all designed to reward her loyalty to the Aaron's brand. Expressing her gratitude, Stephanie said, “Thank you, Aaron’s, for this fantastic experience. I can't wait to watch the race and cheer for Zane!”

This collaboration between Aaron's and Front Row Motorsports underscores the brand's mission of investing in community engagement while honoring faithful customers. Steve Olsen, President of Aaron's, stated, “These events exemplify what Aaron's stands for—celebrating our customers and nurturing the next generation of leaders in our communities. We take pride in creating unforgettable experiences at the Championship Race, as well as in fostering lifelong memories for local youth.”

Marcia Mintz, President and CEO of the Boys & Girls Clubs of the Valley, echoed this sentiment, noting how collaborations like this not only spark joy but also broaden the horizons for their members, showcasing potential future pathways.

Through initiatives like this, Aaron's exemplifies commitment to their communities, ensuring that young people and loyal customers not only enjoy racing but also learn valuable life lessons. By creating shared moments between the stands and the community, the company aims to leave lasting impacts in the places they serve.

About Aaron's

Headquartered in Atlanta, Aaron's is a leading technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions for furniture, electronics, and appliances. The company operates around 1,200 stores across 47 states and Canada, complementing its direct-to-consumer model with its e-commerce platform, Aarons.com. By fostering such connections through events like the NASCAR Championship, Aaron's continues to solidify its status as a pivotal player in both retail and community connection.