Spin Master and Feld Motor Sports Renew Their Partnership for Another Decade of Monster Jam Toys

Spin Master and Feld Motor Sports: A Decade of Monster Jam Toys

Spin Master Corp., a renowned leader in children’s entertainment, has made a significant announcement regarding its ongoing partnership with Feld Motor Sports. The company revealed that it has extended its worldwide master toy licensing agreement for the Monster Jam® franchise for an impressive additional ten years. This collaboration has been instrumental in bringing the excitement of Monster Jam events to fans and collectors around the globe.

Since the inception of their partnership in 2019, Spin Master has successfully distributed over 75 million Monster Jam toy trucks, allowing children and adults alike to recreate the thrilling experiences of live events in the comfort of their homes. The toys have provided fans with authentic, stunt-ready play, echoing the energy and action found in the iconic shows.

One of the highlights of this renewed agreement is the upcoming launch of the redesigned Chomping Megalodon RC toy, set to hit stores this Fall. This toy promises to deliver exhilarating chomping action, showcasing Spin Master’s commitment to innovation and excitement in its product offerings.

With the Monster Jam brand reaching remarkable milestones—being the top license and second overall property in the Vehicles category—the collaboration has seen an extraordinary seven years of consistent sales growth for Spin Master’s Monster Jam products. Doug Wadleigh, President of Toys at Spin Master, articulated the significance of this partnership, stating, “Monster Jam is high-energy, family fun with a passionate following of fans around the globe.” He emphasized that renewing the agreement would enable both companies to continue building on the momentum they have created together, empowering children to reenact the stunts and participate in the adventure.

Monster Jam events have become synonymous with family entertainment, captivating millions annually through more than 350 live shows, global broadcasts, and extensive engagement across social platforms, which collectively reach over 10 million fans. This level of outreach underscores the brand's deep-rooted presence in pop culture. The combination of live events and engaging toys fosters a formidable connection within the fan base, including millennials and Gen X parents with young children.

Jeff Bialosky, Senior Vice President of Global Partnerships at Feld Entertainment, praised the partnership, emphasizing Spin Master’s essential role in translating the essence of Monster Jam from stadiums and arenas into homes and backyards. He expressed excitement about continuing to enhance the Monster Jam franchise, focusing on expanding audience engagement year-round through innovative products and new play experiences.

Under the renewed agreement, Spin Master will maintain its role as the exclusive designer, developer, and marketer of a variety of Monster Jam products worldwide. The line will include die-cast vehicles, remote control trucks, and playsets, alongside new innovations aimed at diversifying the brand’s offerings and play experiences.

Monster Jam® has cemented its status as the most accessible family-oriented sport globally, cultivating a dedicated fan base that seeks increasingly thrilling experiences in premier stadiums and arenas. With events held in 32 countries and over 70 international markets, Monster Jam welcomes around 4.5 million attendees annually. The brand’s expansive reach ensures its connection with diverse audiences, particularly children under 12.

Spin Master, recognized for its commitment to creative play experiences, continues to thrive in the children’s entertainment sphere. The company’s dedication to innovation can be seen across its product lines, which include other beloved brands such as PAW Patrol®, Melissa & Doug®, and Bakugan®. With this renewed collaboration with Feld Motor Sports, Spin Master aims to further cement Monster Jam’s position as not just a brand but an integral part of family entertainment worldwide.