#USA #New Jersey #BetMGM #Jamie Foxx #Vegas Lights

Jamie Foxx Brings Vegas to Life in BetMGM's New Casino Commercial

BetMGM, a prominent name in the sports betting and iGaming sector, has just unveiled its first online casino advertisement featuring none other than the celebrated actor and musician, Jamie Foxx. The new ad, titled "Vegas Lights," debuted on March 4 and promises to captivate audiences with its vibrant portrayal of Las Vegas's famed allure.

Foxx, a dual Academy and Grammy Award winner, takes viewers on a lively journey through several iconic MGM Resorts locations such as the Bellagio, ARIA Resort & Casino, and the MGM Grand. Each scene highlights the seamless connection between playing online at BetMGM and earning rewards that can be redeemed in-person, including show tickets and luxurious accommodations.

In his statement, Foxx expressed his enthusiasm about partnering with BetMGM, stating, “It was a phenomenal experience creating this commercial for their online casino. I truly love how it turned out.” The ad’s enchanting visuals aim to bridge the gap between digital gambling and unforgettable real-world experiences.

The development of this commercial was spearheaded by Highdive, BetMGM's award-winning agency, noted for its compelling storytelling and innovative campaigns. The ad was skillfully directed by The Malloys and beautifully filmed by acclaimed cinematographer Jeff Cronenweth, ensuring a high-quality product that resonates with audiences.

Casey Hurbis, BetMGM's Chief Marketing Officer, praised Foxx’s unique talent, emphasizing how essential he is in communicating the partnership between the brand and the vibrant Las Vegas experience. “This campaign beautifully illustrates BetMGM's distinction of merging online and in-person casino experiences,” Hurbis remarked.

Mark Gross, co-founder and Co-Chief Creative Officer at Highdive, further commented on the synergy between Foxx and BetMGM, saying, “No one lights up Vegas like Jamie Foxx, and this new campaign reflects that spirit of excitement and entertainment.” The "Vegas Lights" spot captures the essence of what makes BetMGM special, combining the thrill of online gaming with the real-world enchantment of Las Vegas.

The commercial will be broadcasted in key North American markets where BetMGM Casino operates, these include Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario. This strategic rollout will ensure that audiences in these regions can witness the appeal of BetMGM's offerings firsthand.

As BetMGM continues to expand its reach and introduce exciting new features, the company reinforces its commitment to responsible gaming practices. The brand is dedicated to providing its customers with the tools needed for safe gambling, incorporating the GameSense program developed by the British Columbia Lottery Corporation into their mobile and desktop platforms.

AJ Mazza, BetMGM's Brand Director, noted the breadth of creative opportunities that came from working with Foxx, highlighting his engaging energy and charm on set as key contributors to the commercial’s success.

By delivering this engaging advertisement, BetMGM not only introduces its online gaming platform to a broader audience but also showcases its commitment to enhancing the player experience through exciting partnerships and responsible gaming. For further details and updates about BetMGM, you can follow their official account @BetMGM on social media platforms.

In conclusion, Jamie Foxx’s participation in the "Vegas Lights" campaign marks an exciting new chapter for BetMGM as it brings the vibrant spirit of Las Vegas directly to its online casino experience, making it accessible and enchanting for players anywhere.