#Carrollton #Camp Bow Wow #Propelled Brands #Kate Wright

Propelled Brands® Announces New Marketing VP for Camp Bow Wow®

In a significant move to strengthen its marketing efforts, Propelled Brands® has announced the promotion of Kate Wright to the role of Vice President of Marketing for Camp Bow Wow®, a leading name in the dog daycare and boarding industry with over 220 locations across the nation. This strategic appointment comes as Camp Bow Wow continues to expand its footprint in the rapidly growing pet care market.

Wright, who previously served as the senior director of brand strategy and marketing operations at Propelled Brands, possesses nearly three decades of marketing leadership experience. Her journey with the company began in March 2025, where she played a pivotal role in enhancing the brand's strategic marketing initiatives, nurturing customer engagement, and driving sales growth.

Jennifer Herskind, Chief Marketing Officer of Propelled Brands, expressed confidence in Wright's capabilities, stating, “Kate has been an instrumental leader at Propelled Brands, consistently elevating our marketing strategy and operations and providing incredible support to our franchisees.” Herskind believes that Wright's visionary approach and extensive experience in brand building will serve as a catalyst for further growth and innovation at Camp Bow Wow.

Before joining Propelled Brands, Kate Wright had a notable track record at Bonchon Korean Fried Chicken, where she was the senior director of marketing. Under her leadership, the brand experienced impressive growth, evidenced by a 19% increase in unit count. Additionally, as a senior brand manager at Smoothie King, she oversaw marketing efforts for over 1,300 locations which led to a remarkable 30% growth in units and a 66% increase in annual sales over four years.

Julie Turner, President of Camp Bow Wow, comments on Wright's extensive experience saying,