A Tribute to Support: Voices from Across Japan at Koshien
In the summer of 2025, Koshien Stadium will become a canvas for heartfelt encouragement as 1,182 supportive messages collected from across Japan are displayed in a unique initiative orchestrated by PR TIMES. From August 5 to August 22, these messages will be featured on posters located throughout the stadium and at the commercial facility, Koroa Koshien, situated near Koshien Station. Rain delays may extend this exhibition, allowing even more fans to witness the power of encouragement.
This initiative began from July 8 to July 15, 2025, when PR TIMES called for submissions nationwide. Within just one week, a remarkable 1,200 messages poured in, showcasing an outpouring of support that blends local pride with personal stories. The posters displayed at Koshien Stadium will carry approximately 80 messages each, incorporating voices from various prefectures, while Koroa Koshien will exhibit unique posters corresponding to each of Japan’s 47 prefectures (with the exception of Tokyo and Hokkaido, which are represented in divided regions).
The outdoor streetlight banners will present a selection of three randomly chosen messages from each prefecture, creating an engaging tapestry of supportive voices that can resonate with audiences. Each message, limited to 20 characters, encapsulates not just words, but the emotions and realities of the senders, making the support feel tangible and real.
What makes this initiative particularly special is the shared storytelling element behind every supportive message. It’s not merely about the words written down, but the emotional connection they foster among those who read them. The initiative's tagline, ‘When words resonate, they become everyone’s story’, powerfully reflects how individual messages can ignite widespread feelings of hope and encouragement. The wisdom of collective voices, when unified in purpose, can uplift and inspire people beyond their immediate interactions.
PR TIMES has historically showcased supportive messages at Koshien Stadium, previously adopting themes like 'Emotions Emerge from Expression' in 2023 and 'Every Message Becomes a Story' in 2024. The goal has always been to highlight the significance of conveying one’s feelings, not just for the recipient but also for the communities involved.
The authenticity of these messages is captured beautifully, reflecting the culture of empathy fostered through shared experiences of support. The act of encouraging someone, coupled with careful consideration of how to communicate effectively, mirrors the principles of public relations, where understanding one’s audience leads to impactful storytelling and connections.
Providing a platform for these messages goes beyond mere exposure; it seeks to create ripples of inspiration and engagement, demonstrating how public demonstration of support can strengthen community ties. PR TIMES, rooted firmly in the ethos of democratizing public relations, hopes that initiatives like this will inspire a growing number of individuals and organizations to engage in meaningful communication and express their appreciation for the helpers and supporters in their own communities.
As the event date approaches, excitement builds not only for the showcasing of messages but for the communal spirit of encouragement. By transforming Koshien Stadium into a vibrant display of solidarity and support, this initiative aims to highlight the bonds forged through shared experience, urging each individual to reflect on their own story and how their voice can contribute to the collective narrative.
For more details on where to find these displays, visit the event page.
The creative minds behind this inspiring campaign include Yuichi Muto as the creative director and copywriter, Ai Miyoshi handling art direction and design, along with various participants contributing to this collaborative effort initiated by PR TIMES. With its mission of reshaping PR through meaningful engagement and community storytelling, PR TIMES continuously seeks to elevate voices while fostering a sense of shared purpose.
This initiative began from July 8 to July 15, 2025, when PR TIMES called for submissions nationwide. Within just one week, a remarkable 1,200 messages poured in, showcasing an outpouring of support that blends local pride with personal stories. The posters displayed at Koshien Stadium will carry approximately 80 messages each, incorporating voices from various prefectures, while Koroa Koshien will exhibit unique posters corresponding to each of Japan’s 47 prefectures (with the exception of Tokyo and Hokkaido, which are represented in divided regions).
The outdoor streetlight banners will present a selection of three randomly chosen messages from each prefecture, creating an engaging tapestry of supportive voices that can resonate with audiences. Each message, limited to 20 characters, encapsulates not just words, but the emotions and realities of the senders, making the support feel tangible and real.
What makes this initiative particularly special is the shared storytelling element behind every supportive message. It’s not merely about the words written down, but the emotional connection they foster among those who read them. The initiative's tagline, ‘When words resonate, they become everyone’s story’, powerfully reflects how individual messages can ignite widespread feelings of hope and encouragement. The wisdom of collective voices, when unified in purpose, can uplift and inspire people beyond their immediate interactions.
PR TIMES has historically showcased supportive messages at Koshien Stadium, previously adopting themes like 'Emotions Emerge from Expression' in 2023 and 'Every Message Becomes a Story' in 2024. The goal has always been to highlight the significance of conveying one’s feelings, not just for the recipient but also for the communities involved.
The authenticity of these messages is captured beautifully, reflecting the culture of empathy fostered through shared experiences of support. The act of encouraging someone, coupled with careful consideration of how to communicate effectively, mirrors the principles of public relations, where understanding one’s audience leads to impactful storytelling and connections.
Providing a platform for these messages goes beyond mere exposure; it seeks to create ripples of inspiration and engagement, demonstrating how public demonstration of support can strengthen community ties. PR TIMES, rooted firmly in the ethos of democratizing public relations, hopes that initiatives like this will inspire a growing number of individuals and organizations to engage in meaningful communication and express their appreciation for the helpers and supporters in their own communities.
As the event date approaches, excitement builds not only for the showcasing of messages but for the communal spirit of encouragement. By transforming Koshien Stadium into a vibrant display of solidarity and support, this initiative aims to highlight the bonds forged through shared experience, urging each individual to reflect on their own story and how their voice can contribute to the collective narrative.
For more details on where to find these displays, visit the event page.
The creative minds behind this inspiring campaign include Yuichi Muto as the creative director and copywriter, Ai Miyoshi handling art direction and design, along with various participants contributing to this collaborative effort initiated by PR TIMES. With its mission of reshaping PR through meaningful engagement and community storytelling, PR TIMES continuously seeks to elevate voices while fostering a sense of shared purpose.
Topics Entertainment & Media）
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