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Epson and Cirque du Soleil: A New Era of Entertainment

Epson has officially entered an exciting partnership with Cirque du Soleil Entertainment Group as the official projector partner for their much-anticipated European residency debut of ALIZÉ. Set to premiere in November 2025 at the iconic Theater am Potsdamer Platz in Berlin, ALIZÉ signifies a groundbreaking collaboration between two luminaries in their respective fields. With Epson's high-performance laser projectors at the helm, the production promises to deliver breathtaking visual experiences never before seen from Cirque du Soleil.

The inaugural showing of ALIZÉ is marked by ambitious artistic vision and technical innovation, taking full advantage of Epson's cutting-edge laser projection technology to bring unforgettable imagery to life. This partnership is seen as a pivotal moment not just for Cirque du Soleil as it embarks on its first European residency, but also for Epson as it showcases its technology in a new and dynamic setting, blending art and technology seamlessly.

Revolutionizing Live Entertainment

Matthew Nickel, Cirque du Soleil’s Chief Creation and Production Officer, describes this collaboration as a crucial asset in their ongoing efforts to reinvent live performances. With nearly four decades of experience redefining theatrical artistry and live shows, Cirque du Soleil is well-equipped to adopt innovations that enhance storytelling. Nickel asserts, “By revolutionizing the limits of stage technology as well as theatre and scenic design, we are setting a new standard for resident shows worldwide.”

Cirque du Soleil ALIZÉ promises to transport audiences into a surreal realm, blurring the lines between fantasy and reality. It is crafted to be more than just a performance; it’s an immersive journey that invites spectators to witness the impossible as possible. Martin Dignard, the line producer of ALIZÉ, emphasizes the blending of creativity and technology, explaining, “As we are developing a production that aims to deliver visuals unlike anything we’ve done before, our team knew that relying on Epson’s projection technology was the right solution to achieve our creative objectives.”

Unleashing Creative Possibilities

This partnership began in earnest with Epson being named Cirque du Soleil’s Official Projector Partner in 2024. Epson’s commitment to innovation and its already established leadership in visualization technology make it an ideal ally for Cirque du Soleil's aspirational endeavors. Both companies are currently collaborating closely on future artistic projects that promise to inspire audiences worldwide.

Richard Miller, Vice President of Commercial Marketing and Service at Epson America, expressed excitement about being part of this monumental residency, remarking, “The ALIZÉ production is the perfect canvas to showcase the potential of our projection technology—this is only the beginning.” Epson’s projection solutions are renowned for their unrivaled image quality and flexibility, paving the way for artistic expression in novel and captivating ways.

A Vision for the Future

Epson projectors employ advanced 3-chip technology to deliver exceptional image quality and vibrant color output, elements critical for crafting immersive experiences. These tools not only enhance live entertainment but also find applications in various fields like art exhibits, museums, and corporate events.

In addition, Epson and Cirque du Soleil aim to utilize this partnership to push the boundaries of visual storytelling, ultimately redefining the emotional and experiential landscapes of live performances.

As both companies gear up for the official launch of ALIZÉ, the anticipation builds not just for a show, but for a transformative experience that combines artistry and technology in a manner that will captivate audiences in Berlin and beyond. For more information on Epson's involvement with Cirque du Soleil, you can visit Epson's dedicated page.

Conclusion: With ALIZÉ, audiences can expect to witness the ground-breaking fusion of artistry and technology, as Epson and Cirque du Soleil embark on a journey that is not only about entertainment but also about exploring new storytelling realms that captivate the imagination.