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Insights from Apple WWDC 2020 and CES Keynotes

Cognitee Inc., based in Tokyo, has released a report examining the structural differences between Apple’s WWDC keynote presentations from 2010 and 2020, alongside CES keynotes from high-growth companies. The analysis highlights a critical issue: as tech companies continue to increase the amount of information shared during keynotes, audiences struggle to keep up, leading to a challenge in effective communication and understanding.

The research utilized advanced AI technology to visualize organizational challenges through conversation and text, revealing two distinct presentation strategies. By comparing the keynote formats across the two events, it was possible to unveil how high-growth companies present information and differentiate it from Apple’s unique approach.

Key Findings

1. Increased Talk Volume and Controlled Presentation Structure

The findings indicate that both high-growth companies and Apple have increased the volume of their spoken content. In fact, Apple’s 2020 keynote featured 1.4 times more content than the CES high-growth companies on average. This suggests that Apple was not only keeping pace with leading tech firms but also enhancing its storytelling methods. The 2020 WWDC keynote strengthened narrative progression through various structures, increasing audience comprehension while maintaining high engagement.

2. Speed of Delivery and Enhanced Visual Communication

Another notable discovery is that while talking speed rises in higher-growth firms, Apple’s WWDC 2020 took this a step further. The keynote's speed appeared