#USA #New York #Reign Maker #You Know Who #North House Talent

Expansion of Talent Representation by Reign Maker

In a significant move to bolster its portfolio in the creator economy, Reign Maker Talent, a division of the Reign Maker Group, has announced the launch of two new boutique talent agencies: You Know Who and North House Talent. This strategic expansion aims to empower independent creators in the lifestyle, fashion, beauty, and sports sectors to build substantial careers rather than merely chasing brand deals.

The Vision of Reign Maker Talent

Founded on the principle of nurturing talent long-term, Reign Maker Talent seeks to facilitate founders and creators in establishing sustainable businesses. Jonathan Chanti, the CEO and Co-Founder, emphasized the organization's commitment to innovative management approaches that resonate with today’s creator-driven marketplace.

Chanti stated, "Reign Maker Talent was founded to empower leaders who view creator management as a long-term discipline." This philosophy aligns with the launch of You Know Who and North House Talent, which promise to provide future-focused strategies that cater to evolving creator needs.

Introducing You Know Who

You Know Who, spearheaded by Joanna Giunta, focuses on representing talent in the realms of lifestyle, fashion, and beauty. The agency's core mission revolves around strategic brand positioning and storytelling while ensuring long-term career development for its creators.

Giunta, a visionary in the industry, noted, "Our goal is to help creators build meaningful, lasting careers. Partnering with RMG provides the structure and scale to expand our mission while maintaining our creative foundation." This agency aims to bridge the gap between creativity and strategic growth, ensuring that clients receive personalized attention along with the operational backing of a larger group.

North House Talent Comes to Life

Noah Cohen leads North House Talent, which is designed to provide premium management services for digital creators. This agency emphasizes a strategic methodology combined with multi-platform brand building and exclusive support.

Cohen explained, "North House was created to offer creators a more strategic and sustainable management experience," accentuating the intent to merge boutique service with extensive growth opportunities. By leveraging the existing ecosystem of Reign Maker Group, North House is positioned to deliver personalized guidance paired with robust scalability.

Leadership and Expertise

The creative leadership at both agencies showcases a rich tapestry of experience. Joanna Giunta, prior to founding You Know Who, had a notable tenure with Sports Illustrated Swimsuit and high-ranking talent agencies, which lends a wealth of expertise in strategic career management.

Talent Manager Olivia Doherty complements this by specializing in influencer management, PR, and social strategy, showcasing the agency's commitment to ensuring authentic brand relationships for their clients.

On the other hand, North House Talent thrives under the direction of Noah Cohen, who has a rich background in management with firms like Dulcedo Management and Viral Nation. Cohen’s insights into the industry are strategically tailored to enhance the development of innovative creator brands.

Conclusion

Reign Maker Group continues to excel in scaling and integrating creative services within the marketing, talent, and education sectors. With the addition of You Know Who and North House Talent, the group demonstrates its dedication to supporting creators and brands alike through integrated strategies and shared resources. Discover more about their offerings at You Know Who and North House Talent.

In this transforming landscape, Reign Maker Talent offers a promising future for creators looking to blend entrepreneurship with their creative pursuits, proving that in the modern creator economy, success is not just about individual moments but about building a sustainable legacy.