Helm and Stellantis Team Up for Roadkill Nights Sweepstakes Offering Automotive Fans a Unique Experience
In a thrilling new initiative, Helm, a prominent player in tech-driven business consulting and marketing services, has partnered with Stellantis to announce an exciting merchandise sweepstakes as part of the Roadkill Nights event. This innovative sweepstakes allows automotive enthusiasts an opportunity to win an all-expenses-paid trip to the much-anticipated 10th Annual Roadkill Nights in Pontiac, Michigan, set for August 9, 2025.
From June 18 until July 21, 2025, each purchase made through Life.Dodge.com or WearMopar.com automatically qualifies participants for the sweepstakes, providing one entry for every transaction. Additionally, a free mail-in option is available for those who wish to participate without making a purchase. Drawings will be conducted randomly on July 25, and all entries must be submitted by July 21 to qualify. Winners will be revealed around July 30, heightening anticipation among participants.
Roadkill Nights is a highly anticipated event among car enthusiasts, showcasing street-legal drag racing, celebrity match-ups, and exhilarating Dodge thrill rides, accompanied by music and delicious food. Helm's engagement in the sweepstakes illustrates their commitment to enhancing brand relationships by transforming customer passion into tangible engagements, thus serving major industry clients like Stellantis effectively.
According to Ryan Maguire, the CEO of Helm, the primary aim of the sweepstakes is to forge unforgettable connections between brands and their most dedicated fans. Research indicates that 90% of consumers are more inclined to interact with brands offering incentives, and 57% have made initial purchases due to promotional offers. By linking the sweepstakes to the Roadkill Nights event, Helm helps associate Stellantis with enjoyable experiences, thereby encouraging brand loyalty and repeat business.
The grand prize consists of a lavish three-day, two-night trip for two to the Roadkill Nights event. This includes round-trip air travel from a major airport close to the winner's home, accommodations for two nights in a standard hotel, an $800 prepaid card for travel costs and personal expenses, and select Dodge merchandise. The prize package also features VIP access at Roadkill Nights, complete with influencer meet-and-greet opportunities, and two essential tickets for the event. The approximate value of this grand prize is around $3,250.
Moreover, the sweepstakes offer a first prize of $500 worth of Dodge-branded merchandise and a second prize valued at $250. Contest participants will have a chance to win these prizes depending on the total number of qualified entries received. Additionally, it’s important to note that no purchase is necessary to enter or win, and participation remains open to legal residents of the U.S. and D.C. who are 18 or older.
Helm, established in 1943 and situated in Plymouth, Michigan, has made a significant impact as a provider of tech-enabled business consulting and marketing services for renowned global brands. By leveraging cutting-edge business intelligence and AI-driven digital marketing solutions, Helm empowers clients with comprehensive services including branding, merchandise production, inventory management, and fulfillment services, solidifying their position as a leading name in the industry.
With initiatives like the Roadkill Nights sweepstakes, Helm is demonstrating its ability to engage automotive fans and foster lasting relationships between brands and their enthusiasts. For more information about Helm, interested parties can visit their official website at helm.com, ensuring that fans stay connected with the latest updates and opportunities.
From June 18 until July 21, 2025, each purchase made through Life.Dodge.com or WearMopar.com automatically qualifies participants for the sweepstakes, providing one entry for every transaction. Additionally, a free mail-in option is available for those who wish to participate without making a purchase. Drawings will be conducted randomly on July 25, and all entries must be submitted by July 21 to qualify. Winners will be revealed around July 30, heightening anticipation among participants.
Roadkill Nights is a highly anticipated event among car enthusiasts, showcasing street-legal drag racing, celebrity match-ups, and exhilarating Dodge thrill rides, accompanied by music and delicious food. Helm's engagement in the sweepstakes illustrates their commitment to enhancing brand relationships by transforming customer passion into tangible engagements, thus serving major industry clients like Stellantis effectively.
According to Ryan Maguire, the CEO of Helm, the primary aim of the sweepstakes is to forge unforgettable connections between brands and their most dedicated fans. Research indicates that 90% of consumers are more inclined to interact with brands offering incentives, and 57% have made initial purchases due to promotional offers. By linking the sweepstakes to the Roadkill Nights event, Helm helps associate Stellantis with enjoyable experiences, thereby encouraging brand loyalty and repeat business.
The grand prize consists of a lavish three-day, two-night trip for two to the Roadkill Nights event. This includes round-trip air travel from a major airport close to the winner's home, accommodations for two nights in a standard hotel, an $800 prepaid card for travel costs and personal expenses, and select Dodge merchandise. The prize package also features VIP access at Roadkill Nights, complete with influencer meet-and-greet opportunities, and two essential tickets for the event. The approximate value of this grand prize is around $3,250.
Moreover, the sweepstakes offer a first prize of $500 worth of Dodge-branded merchandise and a second prize valued at $250. Contest participants will have a chance to win these prizes depending on the total number of qualified entries received. Additionally, it’s important to note that no purchase is necessary to enter or win, and participation remains open to legal residents of the U.S. and D.C. who are 18 or older.
Helm, established in 1943 and situated in Plymouth, Michigan, has made a significant impact as a provider of tech-enabled business consulting and marketing services for renowned global brands. By leveraging cutting-edge business intelligence and AI-driven digital marketing solutions, Helm empowers clients with comprehensive services including branding, merchandise production, inventory management, and fulfillment services, solidifying their position as a leading name in the industry.
With initiatives like the Roadkill Nights sweepstakes, Helm is demonstrating its ability to engage automotive fans and foster lasting relationships between brands and their enthusiasts. For more information about Helm, interested parties can visit their official website at helm.com, ensuring that fans stay connected with the latest updates and opportunities.
Topics Auto & Transportation）
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