#Japan #Tokyo #Protein Drink #Oikos #DanoneJapan

Danone Japan Introduces New Flavor to Oikos Protein Drink Line

On March 30, 2026, Danone Japan will launch a new flavor of its popular Oikos Protein Drink series, titled "Hazelnut & Chocolate." This launch follows a successful pre-release at select convenience stores in early March, showcasing the product's appeal to health-conscious consumers looking for a tasty protein option.

The Oikos brand is focused on providing high-quality protein support for all individuals who lead active lifestyles. Their innovative range of protein drinks was introduced in 2024, featuring easily absorbable "high absorption protein" that is designed to effectively support muscle synthesis. By continuously rolling out various flavors, Oikos has adapted to the growing trend of incorporating protein into daily routines, whether as a snack or a quick nutritional boost during work or household chores.

Recent studies have uncovered that taste plays a vital role in consumers' protein choices, ranking third behind price and protein content. Interestingly, women place even greater emphasis on flavor, with 48% prioritizing it compared to 32.7% of men. This insight has inspired Oikos to create flavor experiences that elevate consumers' spirits, leading to the development of the new Hazelnut & Chocolate flavor.

This new offering contains 18 grams of high absorption protein, combining the robust flavors of hazelnuts and rich dark chocolate with a hint of salt to enhance the sweetness. According to preliminary surveys conducted by Oikos, there is a notably strong purchase intent from female consumers, suggesting that this new flavor will fulfill the desire for a delicious protein intake in everyday life.

Oikos is committed to expanding its product variety to ensure wide accessibility to high-quality protein options. The Hazelnut & Chocolate flavored drink is just one of the exciting innovations in their lineup. The Oikos Protein Drink series is designed to be consumed easily throughout the day, making protein intake more enjoyable and accessible.

Product Details:

• - Product Name: Oikos Protein Drink High Absorption Protein 18g Hazelnut & Chocolate Flavor
• - Manufacturer: Cosmo Foods, Komono Plant
• - Category: Dairy beverage
• - Release Dates:

- Convenience Stores: March 2, 2026
- Supermarkets: March 30, 2026

• - Launch Area: Nationwide
• - Shelf Life: 180 days
• - Storage: Room temperature
• - Content: 240ml per bottle
• - Suggested Retail Price: Open price
• - Ingredients: Dairy products (domestically produced), milk protein, cocoa extract, salt, flavoring, phosphates (Na), sweeteners (aspartame potassium, sucralose)

Nutritional Information (per 240ml bottle):

• - Energy: 120 kcal
• - Protein: 18.0 g
• - Fat: 0 g
• - Carbohydrates: 12.0 g (Sugars: 11.8 g)
• - Sodium Equivalent: 0.26 g
• - Calcium: 552 mg

Allergy Information

Contains milk ingredients.

High absorption protein is increasingly recognized for its significance in muscle and bone health. It's not only about quantity but also quality when it comes to protein intake. Oikos's high absorption protein boasts an absorption rate comparable to that of boiled chicken breast, making it an excellent choice for individuals aiming to increase their protein intake efficiently.

About Oikos

Oikos champions the motto, "Push Yourself Further," and is dedicated to supporting active individuals seeking convenient access to high-quality protein. Each product is enriched with high absorption protein, ensuring it's effectively utilized by the body. The Oikos Protein Yogurt line features over 10g of protein while being fat-free and low in GI, making it a popular choice for any meal throughout the day.

With the launch of their protein drinks, Oikos continues to innovate by offering 18 grams of high absorption protein in a portable format for on-the-go use. Starting in 2026, Oikos will also introduce a new PRO Protein Drink series containing 25 grams of high absorption protein, further expanding options for consumers demanding increased protein intake.

About Danone Japan

Founded on the world’s first industrial production of yogurt in 1919, Danone has evolved into a leading global food company. With a mission to deliver health through food to as many people as possible, Danone operates under three main categories: dairy and plant-based products, water, and specialized nutrition. Since entering the Japanese market in 1980, Danone Japan has focused on sustainability and health, earning the international B Corp certification in 2020. Their vision of "One Planet. One Health" underscores their commitment to responsible and sustainable business practices.