#USA #Atlanta #Yupp Video Services #Chaupal #OTT Platform

Yupp Video Services Partners with Chaupal for Technological Advancement

In an exciting development in the OTT space, Yupp Video Services (YVS), the B2B technology arm of YuppTV, has joined forces with Chaupal, one of India’s fastest-growing regional OTT platforms specializing in Punjabi, Haryanvi, and Bhojpuri content. This collaboration represents a significant stride in Chaupal's journey towards rapid growth, as it undertakes a complete overhaul of its technology stack to prepare for future expansion.

The Need for Transformation

After three years of rapid development, Chaupal realized the critical need to upgrade its technology infrastructure, aiming to enhance user experience while accommodating larger volumes of content consumption. YVS has been instrumental in creating a fully customized technological framework specifically tailored to meet the unique demands of Chaupal.

With this strategic partnership, the teams at YVS and Chaupal have successfully crafted a modern, flexible, and next-generation platform that boasts compatibility with over 25 devices. This upgrade is not just about form; it’s about pride in performance. YVS has implemented faster, highly customizable applications and enhanced video playback performance.

Key Features of the Upgrade

The collaboration has introduced AI-driven content recommendation systems by YVS, aimed at delivering a more personalized user experience. Additionally, Chaupal has benefited from AI-powered operational monitoring that ensures proactive quality assurance.

A standout achievement during this transition is the seamless migration of 10 million users to the upgraded platform without any loss of subscriptions—a remarkable technical feat that demonstrates the capabilities of YVS.

Leadership Insights

Uday Reddy, the founder and CEO of Yupp Video Services, commented on the partnership: “The Chaupal team approached us with a clear objective. They were seeking a platform that could scale without compromising the simplicity and consistency cherished by their audience. We are proud of the results achieved through this collaboration and excited about the upcoming roadmap.”

Meanwhile, Gurjit Singh, Technical Director at Chaupal, emphasized: “For us, technology is as crucial as content. We needed a platform that reflects our roots, diversity, and continuous growth while remaining competitive on a global scale. YVS understood that and designed a more robust, faster system that aligns with our audience's consumption habits today. The transition has been immaculate, and performance gains are already noticeable.”

About Yupp Video Services (YVS)

YVS stands as a global leader in providing white-label OTT technological solutions. It offers cutting-edge platforms that empower broadcasters, telecommunication operators, and content providers to deliver scalable, reliable, and high-quality streaming services. For more information, visit Yupp Video Services.

About Chaupal

Chaupal is the premier OTT platform of Punjab, born from the land it represents. Built in Punjab, for Punjab, it is now enjoyed across all continents, showcasing the rich narratives of Punjabi, Haryanvi, and Bhojpuri cultures with modern broadcasting standards and high quality.