#Canada #Montreal #Cirque du Soleil #KURIOS #Interactive Experience

Cirque du Soleil Unveils Groundbreaking Interactive Digital Experience

Cirque du Soleil Entertainment Group has just announced a revolutionary new interactive digital experience, offering fans a backstage pass to their beloved performances. Collaborating with Imagien, known for their innovative digital platforms, Cirque du Soleil introduces KURIOS - Cabinet of Curiosities - In Parallel!. This immersive platform allows fans to explore the world of KURIOS in unprecedented ways, blending technology and storytelling to create a unique viewing experience.

A New Standard in Fan Engagement

With In Parallel!, viewers can engage with the show on a deeper level. This interactive experience enables friends and family to gather and enjoy KURIOS together while controlling their own unique viewing experience. They can use TVs, smartphones, and tablets to navigate different aspects of the performance simultaneously, turning a traditional viewing experience into a dynamic and social event. Fans can discover storylines from various angles, fostering a sense of community and shared excitement.

Anne Belliveau, Chief Customer Experience Officer at Cirque du Soleil, emphasizes the company’s commitment to enhancing the viewer experience. “Our ultimate goal has always been to provide the best possible experience for our fans. The exceptional response we’ve received only strengthens our dedication to creating a user-friendly and engaging platform that brings the magic of Cirque du Soleil into homes worldwide,” she states.

An Immersive Backstage Experience

Before the main show even begins, the KURIOS - Cabinet of Curiosities - In Parallel! experience invites viewers to explore the venue like never before. Fans can visit exclusive areas such as the VIP section, sneak backstage to see performers in action, and witness the meticulous preparations that contribute to the iconic show. They can follow different characters, utilize an interactive map to navigate spaces within the venue, and enjoy a VIP-like experience that offers rare glimpses into the artistry and effort behind every performance.

This groundbreaking format not only enriches the viewer's experience but also aligns perfectly with Cirque du Soleil’s strategy of expanding their global reach. By making their shows more accessible and interactive, they hope to attract new fans and encourage audiences to attend live performances when the circus arrives in their cities.

The Future of Entertainment

By partnering with Imagien, Cirque du Soleil is not only redefining how audiences interact with live performances but is also setting a new precedent in the entertainment industry. As Belliveau elaborates, “This collaborative effort allows us to extend our beloved stories into different formats, making them available at any time.”

Imagien’s CEO Danny Theis expresses enthusiasm about the partnership, stating, “We are thrilled to provide the technology and platform for this innovative interactive experience. We look forward to supporting Cirque du Soleil in bringing their iconic performances into the homes of audiences worldwide.”

Enriching the Fan Experience

As the world of entertainment continues to change, Cirque du Soleil and Imagien are leading the charge to make live experiences accessible and engaging for everyone. KURIOS - Cabinet of Curiosities - In Parallel! is not just a product; it's a testament to the companies' dedication to enhancing audience participation and enjoyment. With plans to develop more iconic shows for this platform, fans can look forward to an evolving relationship with their favorite performances.

For those eager to experience this interactive journey, KURIOS - Cabinet of Curiosities - In Parallel! is currently available for purchase in selected markets. Media can also request unique access to test the interactive digital experience by filling out a specific form. By leveraging technology and creativity, Cirque du Soleil and Imagien are elevating entertainment to new heights, making it as immersive as the imagination allows.

Conclusion

As Cirque du Soleil continues to innovate and adapt its artistic vision, KURIOS - Cabinet of Curiosities - In Parallel! exemplifies the future of audience engagement, inviting fans to not only watch but become part of the show’s vibrant world. Whether it’s enjoying a thrilling live performance or exploring a digital backstage access, the magic of Cirque du Soleil is more accessible than ever before.