#USA #New York #Unreal Snacks #Coco Bag #Rachel Comey

Rachel Comey and Unreal Snacks Unveil the Coco Bag at NYFW

During New York Fashion Week, Rachel Comey and Unreal Snacks revealed an exciting collaboration: the limited-edition Coco Bag. This unique accessory draws inspiration from the interior of an Unreal chocolate wrapper, merging fashion and functionality in an unexpected way. The bag debuted at Comey's Spring/Summer '27 runway show, which celebrates her 25-year legacy in fashion.

A New Look for Everyday Items

Both Rachel Comey and Unreal Snacks share a vision that everyday items need not be ordinary. For over two decades, Comey has designed clothing that reflects the realities of women's lives while adding an element of intrigue. Unreal Snacks, similarly, has disrupted the chocolate market, delivering delicious snacks with wholesome ingredients and reduced sugar, proving that healthier options can also satisfy cravings.

The Coco Bag exemplifies this philosophy by transforming a familiar chocolate wrapper into a stylish and functional accessory. Its exterior, crafted from silver Tyvek, mirrors Unreal's packaging while the interior features vibrant, graphic striped cotton. Designed with pockets for storing Unreal snacks alongside essential items, the Coco Bag reimagines the everyday ritual of carrying snacks, turning it into a fashionable statement.

A Playful and Purposeful Design

Alison Whritenour, Chief Commercial Officer at Unreal, emphasizes their commitment to innovative flavor and ingredient combinations. "With the Coco Bag, we are showcasing good taste in a whole new way—making it visible and accessible while rethinking familiar concepts," says Whritenour.

Rachel Comey echoes this sentiment, highlighting how utility doesn't have to compromise aesthetics. "I've always been interested in designing for how women navigate the world while maintaining a sense of playfulness in our everyday items," she shares. This collaboration came to life through Comey's long-standing appreciation for Unreal's delicious products, which she has enjoyed while working on her collections.

Collaboration Celebrating Unique Taste

The partnership is not just about creating a stylish bag; it’s about celebrating the brands' shared values. Comey has built a sterling reputation by staying true to her instincts in the fashion industry, while Unreal has successfully redefined what it means to enjoy chocolate. Both brands are committed to authenticity and original expression, which shapes the essence of taste.

The Coco Bag will be highlighted throughout the Rachel Comey S/S '27 show, integrating immersive food installations both backstage and front of house. Collaborating with food designer Alice Malaret, these installations will reflect the materials of the Coco Bags, bridging the world of food and fashion.

Availability and Prices

Fashionistas can pre-order the Coco Bag for $425 USD starting September 9, 2026, at Rachel Comey's website. Full retail availability will coincide with the launch of the broader S/S '27 collection beginning February 1, 2027.

About Unreal

Unreal originated from the curiosity of two children questioning why something that tasted good had to be unhealthy. Their mission evolved into creating snacks that satisfy cravings without the guilt of unhealthy ingredients. Offering Fair Trade Certified™, gluten-free, and non-GMO chocolate, Unreal is now a leading name in the better-for-you chocolate segment in the U.S.

About Rachel Comey

Established in 2001, Rachel Comey’s eponymous brand is recognized for its artistic approach to contemporary fashion. Her designs are celebrated for combining creativity and functionality, making her a prominent figure in independent American fashion. With a focus on craftsmanship and a connection to the artistic community, Comey's collections embody originality and unforgettable style.

In conclusion, the Coco Bag is not just a fashion accessory; it's a celebration of the creativity and innovation that both Rachel Comey and Unreal Snacks stand for. It exemplifies how collaboration can redefine norms and bring about delightful interactions between fashion and everyday life.