#Mexico #Guadalajara #Activate #Enigma Rooms

Activate and Enigma Rooms Join Forces in Mexico

Activate, a global leader in interactive gaming experiences, is extending its reach to Mexico through an exciting partnership with Enigma Rooms, the region's premier escape room provider. This innovative collaboration is designed to reshape the entertainment landscape, promising an unmatched blend of entertainment that encourages physical engagement, creativity, and social interaction.

Founded in 2014, Enigma Rooms has rapidly become the largest escape room franchise in Latin America, operating 26 sites and boasting 117 operational escape rooms. Their successful partnerships with iconic brands such as Netflix, Universal, and Disney showcase their knack for creating compelling and immersive entertainment experiences.

The origins of this strategic partnership trace back to a viral clip of Activate’s Mega Grid experience that caught the eye of Enigma Rooms’ executives. Inspired by the potential of this interactive gaming model, the Enigma team journeyed to Activate’s headquarters in Louisville, Kentucky, to explore the synergy between the two brands. Following a fruitful visit, both parties recognized the vast possibilities this partnership could bring.

According to Adam Schmidt, the Founder and CEO of Activate, “Entertainment should be interactive and socially engaging. By teaming up with Enigma Rooms, we aim to bring our unique gaming philosophy to Mexico, creating new avenues for social interaction and fun.” The enthusiasm shared by both companies is palpable, and the first Activate location is set to launch in vibrant Guadalajara.

This initiative comes at a pivotal time when conventional entertainment options are increasingly overshadowed by digital screens. Activate's approach offers a refreshing alternative, promoting not just entertainment but a lifestyle that emphasizes physical well-being. Enigma Rooms’ Victor Suarez echoes this sentiment, stating, “We’re ecstatic about this alliance that will introduce state-of-the-art interactive experiences to Mexico.”

The plan includes further expansion into key cities such as Mexico City and Monterrey, with future locations planned for León, Querétaro, and Puebla. This rollout signifies an ambitious move to captivate families and friends seeking new forms of entertainment that foster community bonding and enhance personal interaction.

Activate’s venues are meticulously designed to enhance user experience, combining elements of gaming and fitness into one. Each session allows participants to track their achievements, either through cooperative play or competitive formats, all while engaging in a physically immersive environment.

As the global headquarters of Activate operates out of Winnipeg, Canada, this expansion symbolizes more than just geographical growth; it represents a commitment to transforming how people engage with entertainment. With 40 locations already established across North America, London, and Dubai, the stakes are high as they endeavor to make their mark in Latin America.

In conclusion, the collaboration between Activate and Enigma Rooms is set to carve a new niche in the entertainment industry within Mexico. As they bring innovative experiences rooted in social interaction and physical activity, enthusiasts can anticipate an exciting journey ahead. Both brands are poised to challenge the status quo and redefine what it means to enjoy interactive entertainment, starting with their newest location in Guadalajara.

To stay updated on their initiatives and join the active gaming movement, enthusiasts can visit Activate and follow their journey across various social media platforms including Facebook, Instagram, TikTok, and LinkedIn.

About Activate

Activate is known for crafting the world's first active gaming experiences whereby players actively participate in physical gameplay. Their unique settings promote a healthy lifestyle while also delivering engaging entertainment.

About Enigma Rooms

As Latin America's largest escape room operator, Enigma Rooms focuses on creating immersive adventures that ignite the imagination and foster engagement among diverse audiences.