#Japan #Thanksgiving #Tokyo #Lotte #Ghana Chocolate

Ghana Chocolate's New Initiative

Lotte Co., Ltd., based in Shinjuku, Tokyo, has unveiled a heartwarming new project centered around the theme "Chocolate is a substitute for words." This initiative aims to convey feelings of gratitude, like "thank you," through the medium of chocolate. As a first step, they are proud to celebrate Labor Thanksgiving Day (November 23rd) with a new project that supports children in their first experiences of helping out at home, aptly titled "Your First Paycheck is Chocolate." This campaign will kick off on November 13, 2025, coinciding with the release of a new web commercial (WEBCM) and a social media campaign. The goal is to express appreciation for children's contributions at home through Ghana Chocolate, creating foundational experiences of "joy in work" as well as fostering parent-child communication.

About the Project: "Chocolate is a Substitute for Words"

The Ghana Chocolate initiative embodies the desire to connect people’s emotions through chocolate. Their project encourages individuals to express sentiments that they may find hard to articulate. Phrases like "thank you," "I’m sorry," and "I love you" can sometimes be tricky to convey, but chocolate serves as a sweet medium for such communication. Ghana Chocolate wants to assist in conveying your feelings, adding a special touch to your interactions.

For more details, check out the special project website: Ghana Chocolate Project

Participate in the New WEBCM!

From today, the official Ghana Chocolate social media accounts and the special project website will showcase a new web commercial titled "Thank you's #Salary Ghana." They are also launching a national campaign where households can submit videos of their children helping out. From the submissions, 100 lucky participants will receive a "Super BIG Bonus Ghana" (a large Ghana chocolate package containing 18 pieces of Ghana milk chocolate).

The top 20 videos will even get a chance to appear in the official Ghana Chocolate advertisement, creating a special movie that connects children’s helping moments with messages of gratitude. This special film is expected to be released in late December 2025.

New WEBCM Overview

• - Title: Thank you's #Salary Ghana
• - Release link: WEBCM Link

Introducing the "Thank You’s Salary Bag"

Today, the website introduced the "Thank You’s Salary Bag," an original design that allows you to wrap Ghana Chocolate. Families can easily print and create these bags. Whether it’s “One piece for cleaning up well” or “Three pieces for helping with laundry,” these bags can hold small portions of chocolate, making them delightful tokens of appreciation from parents to children. The aim is to facilitate sweet expressions of gratitude.

Download the Thank You’s Salary Bag

You can find the download here: Download Salary Bag
Please remember to wrap the chocolate in food-grade materials before placing them in the bags to ensure hygiene.

Note: This campaign is a way to encourage expressing gratitude. It is essential to consider your family's education style and health when deciding how and when to give chocolate.

Campaign Details: "Thank you's #Salary Ghana Video Submission"

Application Period

• - From: November 13th, 2025, 10:00 AM
• - To: November 25th, 2025, 11:59 PM

Prizes

1. WEBCM Appearance Award / Up to 20 participants
- Selected videos will be used in Ghana Chocolate advertisements. The special movie featuring these videos will be unveiled in late December 2025.
2. Super BIG Bonus Ghana Award / 100 participants
- Each winner will receive a Super BIG Bonus Ghana.

How to Apply

1. Via TikTok: Capture videos of your child helping out and expressing gratitude, follow @ghana_campaign, and use #きゅうりょうガーナ in your post.
2. Via Instagram: Similar to TikTok, follow @ghana_recipe and share with #きゅうりょうガーナ.
3. Via X: Follow @ghana_recipe and post using #きゅうりょうガーナ.

Further details and regulations can be found on the project website: Campaign Regulations.

Contact Information

For inquiries regarding the "Thank you's #Salary Ghana Video Submission Campaign," reach out via email at: [email protected] during the inquiry hours (excluding weekends and holidays).

Ghana Chocolate Product Information

Ghana Milk: A smooth, rich chocolate crafted from carefully selected cacao and milk, providing an exquisite melting sensation. Available nationwide. Content: 50g | Price: Approx. ¥226 (tax included) | Brand site link: Ghana Chocolate Brand