Spider AF Success
2025-05-19 02:56:54

Spider AF Case Study: Cutting Fraudulent Clicks by 90% for Aufsperrer24

Introduction to Spider AF and Its Impact


In today's digital advertising landscape, ad fraud poses a significant challenge for businesses, particularly those relying on platforms like Google Ads. One company that has successfully navigated these hurdles is Aufsperrer24, an emergency locksmith service based in Vienna, Austria, which introduced the ad fraud detection tool Spider AF to drastically improve its advertising efficiency. This case study explores how Aufsperrer24 managed to reduce irrelevant clicks by nearly 90%, turning their budget into effective leads rather than wasted expenses.

The Challenge: Ineffective Advertising Spend


Before implementing Spider AF, Aufsperrer24 faced daunting issues. Managed by Sascha, the locksmith service recorded costs per click ranging from ¥640 to ¥3,200 but was seeing no conversions. Despite heavy investment in Google search ads, the company was struggling to connect with potential customers, leading to frustration as finances dwindled with no resulting inquiries. This dilemma is not unique to Aufsperrer24 but resonates with many small local services and direct-to-consumer advertisers, facing similar visibility and conversion challenges.

Implementation of Spider AF: A Game Changer


The introduction of Spider AF transformed Aufsperrer24's advertising strategy. Spider AF offers advanced detection capabilities to identify and block irregular clicks originating from malicious sources. After deploying Spider AF, Aufsperrer24 was able to instantly recognize and stop suspicious clicks, resulting in an increase in legitimate customer inquiries. With the blocking of invalid clicks across all 23 districts in Vienna, the cost-per-acquisition plummeted to roughly ¥1,920—a remarkable turnaround.

Sascha noted, "I now feel a connection between our advertising spend and real customers. I can confidently run our ads knowing they are reaching the right audience." This newfound assurance has enabled Aufsperrer24 to focus on growth rather than worrying about wasted advertising budgets.

Accelerated Results in Just Two Days


The effectiveness of Spider AF was evident from the onset. Within just two days, Aufsperrer24 began to see measurable improvements. The automated detection and analysis capabilities provided detailed reports for each ad campaign, highlighting inefficiencies and paving the way for strategy optimizations. As a result, Sascha added three new campaigns, signaling a phase of expansion for the business.

Free Diagnosis for Potential Clients


Recognizing the broader implications of ad fraud, Spider AF launched a free diagnostic assessment service that enables businesses to visualize their ad fraud metrics and potential losses. This service has empowered numerous advertisers to proactively address their ad spending issues by shedding light on invalid click rates and identifying patterns of fraud. Anyone interested can access this service on the Spider AF website.

Summary of Implementation Effects (March 24 - April 7, 2025)


  • - March 25: 100% of 30 clicks identified as fraudulent.
  • - March 26: Detection of bot-related IP rotation.
  • - March 28: 85% fraudulent clicks detected, however, conversions began to stabilize.
  • - By early April, fraudulent clicks were reduced by nearly 90%.

Conclusion: A New Era for Aufsperrer24


With the successful integration of Spider AF, Aufsperrer24 serves as a compelling example for companies facing similar challenges in digital advertising. By taking control of their ad fraud issues, businesses can convert clicks into actionable inquiries, thereby ensuring that marketing budgets yield tangible results. Learn more about Spider AF and how it can help streamline your advertising strategy through their website. For effective and automated ad fraud prevention, Spider AF has set the benchmark in the industry.

About Spider Labs


Founded in April 2011, Spider Labs is dedicated to developing and operating Spider AF, a tool designed to combat ad fraud. Their headquarters are located in Minato, Tokyo, led by CEO Soko Otsuki. Spider Labs provides a link between advanced technology and effective marketing for businesses around the world, making it a crucial partner in ad fraud prevention.


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Topics Consumer Products & Retail)

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