#Japan #Fukuoka #Ureru Group #media platform #App Advertising

Ureru Network Advertising Group's Expansion in App Advertising

The Ureru Network Advertising Group, based in Fukuoka, Japan, has announced a significant advancement in its core service, the "Ultimate Media Platform." The group, led by CEO Koichi Kato, has successfully formed partnerships with a cumulative total of 50 app media outlets. This achievement underscores the growth potential in the app advertising sector and establishes a solid foundation for future revenue expansion.

The Growing Importance of the App Advertising Market

With the widespread adoption of smartphones and shifts in user engagement towards in-app activities, the advertising battleground has swiftly transitioned from web to in-app formats. App advertising encompasses all types of advertising displayed within smartphone applications, including banner ads, video ads, native ads, and interstitial ads. These ads appear seamlessly within popular games, news, social media, and utility apps, achieving high visibility, engagement, and conversion rates.

In Japan, several iconic app advertising mediums, such as the LINE Ads Platform, SmartNews Ads, Gunosy Ads, GameWith Ads, Yahoo! App advertising, and MyNavi app ads, lead the market with substantial recognition and proven track records. This model aligns well with performance-based compensation structures, making it an attractive option for advertisers seeking cost-effective channels.

Globally, the mobile app advertising market is set to reach approximately $350 billion by 2024 and could exceed $550 billion by 2028, with a robust annual growth rate of over 10%. Domestically, app advertising spending is projected to surpass ¥700 billion by 2023 and reach a trillion yen by 2025. Particularly among Gen Z and millennials, the movement towards information-gathering and purchasing behaviors within apps has become irreversible, marking app advertising as a crucial channel for advertisers.

Given these structural changes in market dynamics, there is an increasing demand for advertising platforms that can flexibly collaborate with app media. Ureru's "Ultimate Media Platform" has quickly garnered positive attention as a robust solution tailored for these needs.

Competitive Edge Driven by Unique Algorithms and UI/UX Design

The "Ultimate Media Platform" is not just another Advertising Service Provider (ASP); it features a proprietary algorithm that automatically matches advertisers with the most suitable media channels. This innovation enables the maximization of advertisement performance and enhances return on investment (ROI).

Additionally, the platform offers app media partners a centralized management dashboard for comprehensive oversight of reports, revenue confirmations, and partnership management, benefiting from leading UI/UX design that keeps media partners engaged and ensures high retention rates.

These functionalities distinguish Ureru from competitors, establishing a unique combination of convenience, profitability, and sustainability, which will strengthen its competitive advantage in forthcoming phases of growth.

Breaking Through with 50 Media Partnerships and Building Revenue Streams

The recent achievement of 50 partnerships enables Ureru's advertising network to cover a wide variety of channels for ads targeting categories like gaming, news, and tools. This expands opportunities for advertisers to achieve both broad reach and high conversion rates, while also providing media partners with new monetization prospects.

Looking forward, Ureru sets a mid-term goal of reaching 100 app partnerships. The company plans to accelerate both sales and technological investments. This includes developing advertising formats tailored for specific app media and enhancing seamless ad delivery through SDK (Software Development Kit) initiatives. Sophisticated logic adjusted to app genres and user demographics will also be refined for optimized advertising results.

Furthermore, Ureru aims to foster long-term partnerships with media outlets by optimizing revenue-sharing models and enhancing operational support systems.

Through these initiatives, Ureru is evolving from a mere advertising distributor into a growth engine within the app advertising market, contributing robust support to the overall revenue foundation of the group. Although the immediate impact on consolidated results is minor, it is anticipated to contribute positively to long-term performance and corporate value. Any significant developments will be promptly communicated as necessary.

For further information, please contact:

• - Company: Ureru Network Advertising Group, Inc.
• - Headquarters: RKB Broadcasting Hall, 4F 2-3-8 Momochihama, Sawara-ku, Fukuoka, Japan.
• - CEO: Koichi Kato.
• - Established: January 20, 2010.
• - Website: Ureru