#United States #New York #On Location #FIFA World Cup #Ciara

Unveiling the 'Starting 16' for FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026™, On Location has unveiled its exciting plan with the introduction of the 'Starting 16' hospitality captain program. This initiative aims to engage fans at a personal level through a star-studded lineup of captains representing each host city.

Taking center stage are notable figures from both sports and entertainment, including basketball legend Carmelo Anthony, multi-talented performer Ciara, and acclaimed actor Rob Lowe. Each captain will bring their unique charisma and local knowledge to the forefront, enriching the experience for soccer fans during the tournament.

Highlighted Captains and Their Representing Cities

This program aims to bridge the gap between fans and the FIFA World Cup through the influence of these celebrity captains:

• - Atlanta – Ciara (Award-winning global superstar)
• - Boston – Julian Edelman (Super Bowl champion)
• - Dallas – Tiffany Derry (Celebrity chef and entrepreneur)
• - Guadalajara – To be announced
• - Houston – Stu Holden (Former US National Team member)
• - Kansas City – Gracie Hunt (Philanthropist and media professional)
• - Los Angeles – Rob Lowe (Acclaimed actor and producer)
• - Mexico City – Miguel Layún (Former national team player)
• - Miami – Sergio Agüero (Football legend and Olympic gold medalist)
• - Monterrey – Ana Casanova (Celebrity chef)
• - New York/New Jersey – Carmelo Anthony
• - Philadelphia – Brian Kelly (Founder of The Points Guy)
• - San Francisco – Kristin Juszczyk (Fashion designer)
• - Seattle – Megan Rapinoe (Two-time FIFA Women’s World Cup winner)
• - Toronto – Susur Lee (Celebrity chef)
• - Vancouver – Cobie Smulders (Actress and producer)

These captains are set to engage with fans through social media, special events, and other platforms, making each host city a festive hub during the World Cup.

Premium Hospitality Experience

The 'Starting 16' captains not only promote their respective host cities but also highlight the premium hospitality experience offered by On Location. In addition to exclusive access to events, fans will enjoy unique local experiences that showcase the distinct culture of each city.

Paul Caine, President of On Location, expressed excitement over the collaboration, emphasizing the captains' diverse backgrounds in sports and entertainment as vital in offering a rich and comprehensive experience for fans around the world. This initiative is expected to bolster the demand for On Location's hospitality packages, especially after the recent announcement of the final match schedule.

On Location has already showcased its commitment to enhance the fan experience with its recent activation called “The Treatment,” where local soccer games were transformed into premium experiences featuring an array of the Starting 16 captains. This initiative not only previewed what’s to come for fans but also underscored the diverse elements of local flavor incorporated into these events.

Engaging Fans through Social Media

Fans can follow the ongoing actions of these captains and the hospitality offerings on On Location’s and FIFA Hospitality's official Instagram pages. The blend of sports, entertainment, and world-class hospitality will undoubtedly increase the excitement surrounding the upcoming World Cup.

A Legacy of Premium Hospitality

This program is just another facet of On Location's dedication as the official hospitality partner for prominent events, cooperating with rights holders such as FIFA, the IOC, and the NFL, among others. Their streamlined service provides unrivaled access to ticket-inclusive experiences that bring fans closer to the action at renowned global events, including the upcoming FIFA World Cup 2026™.

As we look forward to a memorable tournament, the collaboration between On Location and the Starting 16 promises to create unforgettable moments for soccer enthusiasts worldwide.