#None #Los Angeles #Red Bull #F1 Academy #Anastasia Beverly Hills

A New Era in Motorsport: Anastasia Beverly Hills and Red Bull Academy

In an exciting turn of events, Anastasia Beverly Hills (ABH) has made a significant move into the world of motorsport through a long-term partnership with the Red Bull Academy Programme. This historic collaboration marks the beauty brand's first venture into the competitive landscape of Formula 1 racing, pairing the glamour of beauty with the adrenaline of motorsport.

The partnership, announced on August 29, 2025, aligns Anastasia Beverly Hills with two key teams within the Red Bull Academy: the Red Bull Racing Pepe Jeans team and the Visa Cash App Racing Bulls team. As part of this agreement, ABH will feature prominently on the racecars driven by rookie talents Alisha Palmowski and Rafaela Ferreira. Their cars will proudly display the iconic ABH branding, with logos appearing on the rear wing, cockpit, side chassis, and front nose, blending beauty and speed in a way that has never been done before.

A Shared Vision

Both Anastasia Beverly Hills and the Red Bull Academy Programme share a commitment to empowering women in motorsport. Julia George, the Director of Partnerships at Oracle Red Bull Racing, expressed excitement about welcoming ABH into the team, highlighting the monumental step this represents for the Red Bull Academy. She enthusiastically stated, "We're delighted that one of the fastest-growing beauty brands in the world has entrusted the Red Bull Academy Programme to make its first step into motorsport."

Anastasia Soare, the founder and CEO of ABH, echoed these sentiments, emphasizing the brand's determination to support the next generation of talented female drivers. "Motorsport has always been about pushing boundaries, and through this collaboration, we're excited to support women in racing, making them feel beautiful and powerful," Soare remarked. This partnership not only serves to elevate the drivers through beauty branding but also aims to create meaningful experiences and activations across F1 Academy race locations, where they will interact with fans and the community.

Pushing Boundaries in Beauty and Racing

Founded in 1997, ABH has established itself as a global beauty authority, known for its innovative brow products and trend-setting cosmetics. Now, as it steps into the dynamic realm of motorsport, the brand is set to redefine how beauty interacts with high-speed competition.

The initiative comes at a time when the Formula 1 Academy is gaining traction, designed specifically to encourage and support female drivers. The partnership is poised to provide the athletes not just with cosmetic support but also with a strong brand voice advocating for women's visibility in sports. By integrating beauty products that inspire confidence and appeal to a broad audience, ABH hopes to captivate not only racing fans but also beauty enthusiasts around the globe.

The Impact of Diversity in Motorsport

The introduction of this partnership symbolizes a pivotal moment for diversity in motorsport. Both organizations are dedicated to fostering inclusivity and growing a new generation of female drivers who can thrive in a traditionally male-dominated sport. The Red Bull Academy aims to create pathways for aspiring drivers, ensuring they have the necessary resources and opportunities to excel in their careers.

Furthermore, with experiential activations planned for race weekends, fans will not only get to witness exhilarating races but also engage with the brand in new ways, allowing for interactive experiences that highlight the fusion of beauty and speed.

Conclusion: Revolutionizing Racing

As the Red Bull Academy Programme seeks to push the boundaries of motorsport and welcome Anastasia Beverly Hills into its family of partners, this collaboration heralds an innovative era in both racing and beauty. Where speed meets glamour, the partnership presents an opportunity to inspire and empower women in motorsport, proving that beauty and athleticism can coincide beautifully. As both brands look forward to their journey together in the 2025 F1 season and beyond, they aspire to leave a lasting impact on and off the tracks, proving that they can indeed redefine the racing landscape - one lap and one brush at a time.